# Candid Starfish Campaigns The Rag & Bone Candice by Candice Ad is Playful By Meghan Young | Published 2011-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rag-bone-candice-by-candice References: [fashiongonerogue](http://fashiongonerogue.com/candice-swanepoel-rag-bone-fall-2011-campaign/) & [diy.rag-bone](http://diy.rag-bone.com/) Continuing their DIY Project for the fall season, the Rag & Bone Candice by Candice ad campaign shows model Candice Swanepoel candidly enjoying some time at the beach. As with the other segments in this project, which previously starred the stunning [Miranda Kerr](http://www.trendhunter.com/trends/rag-bone-diy-project), Lily Aldridge and [Carolyn Murphy](http://www.trendhunter.com/trends/rag-bone-diy-project-september), this campaign was self-shot by Candice herself, with no stylist, makeup artist, hair stylist or lighting on hand. Shot in Brazil and Bora Bora, the Rag & Bone Candice by Candice [ad campaign showcases](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) the fashion house's [jeans and t-shirt collection](https://www.trendhunter.com/trends/knys-fall-2025) for this season. By giving the South African beauty creative control of this shoot, it really shows another side of her while demonstrating the casual and comfortable nature of the clothes she's rocking. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **DIY Fashion Campaigns:** Opportunity for brands to engage with consumers by empowering them to create their own ad campaigns. - **Self-styled Advertisements:** Brands can tap into the authenticity and creativity of individuals by allowing them to self-shoot and style their own ad campaigns. - **Casual and Comfortable Fashion:** Demand for clothing that emphasizes comfort and casual style in the fashion industry providing opportunities for brands to cater to this trend. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to involve consumers in their marketing campaigns through creative collaborations and self-styled advertisements. - **Advertising:** Brands can explore new avenues of advertising by empowering individuals to create their own ad campaigns, fostering authenticity and relatability. - **Photography:** Opportunities for photographers to showcase their skills and creativity through self-styled ad campaigns and collaborations with fashion brands. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)