# Colossal All-in-One Complexes Hangzhou Raffles City Tower Houses an Array of Daily Activities By Andrew Robichaud | Published 2009-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/raffles-city-tower-hangzhou References: [dezeen](http://www.dezeen.com/2009/07/17/raffles-city-hangzhou-by-unstudio/) & [unstudio](http://www.unstudio.com/) It appears that a developing (quite rapidly) innovation as a part of the [green movement](https://www.trendhunter.com/trends/the-island) is multi-purpose architecture. Buildings are incorporating all different aspects of life into one single complex. Dutch designer Ben Van Berkel has unveiled his new plans for a [dual-tower, 60-story Raffles City tower](https://www.trendhunter.com/trends/go-park-sai-sha) in Hangzhou, China. The massive building will host retail spaces, houses, a hotel, and business offices. Never mind the amount of space you save with the Raffles City Tower; look at the remarkable design. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Multi-purpose Architecture:** The growing trend of incorporating all different aspects of life into one single complex creates opportunities for disruptive innovation in the construction and real estate industries. - **Green Movement:** The incorporation of green technologies within these colossal all-in-one complexes offers opportunities for disruptive innovation in the renewable energy and environmental sectors. - **Vertical Cities:** The trend of creating massive vertical cities have opportunities for disruptive innovation in the urban planning and architecture industries. ### Industries Being Reshaped - **Construction:** The concept of multi-purpose architecture should encourage the construction industry to explore innovative designs for buildings that can cater to multiple needs. - **Real Estate:** The real estate industry can explore creative ways to market multi-purpose buildings to attract buyers who seek convenience and sustainability. - **Hospitality:** Hotels in multi-purpose complexes have the opportunity to offer unique experiences and amenities that cannot be found in traditional hotels, disrupting the hospitality industry. ## Related on Trend Hunter - [Spine-Based Central Design Buildings](https://www.trendhunter.com/trends/hangzhou-center.md) - [Colorful Rooftop Unified Buildings](https://www.trendhunter.com/trends/nantou-hybrid-building.md) - [Lotus Plant-Inspired Skyscrapers](https://www.trendhunter.com/trends/one-future.md) - [Playful Futuristic Work Campuses](https://www.trendhunter.com/trends/max-zone.md) - [Stacked Cylindrical City Towers](https://www.trendhunter.com/trends/oopen.md) - [Multifunctional Circular Housing Blocks](https://www.trendhunter.com/trends/eve-park.md) - [Rurally-Inspired City Buildings](https://www.trendhunter.com/trends/ziel-highrise-building.md) - [Forest Tower Designs](https://www.trendhunter.com/trends/wonderwoods-vertical-forest.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md)