# Transformer Athletes Rafael Nadal vs. Alien for Kia By lourdes sanchez bayas | Published 2008-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rafael-nadal-for-kia References: [lunaticadesnuda.blogspot](http://lunaticadesnuda.blogspot.com/2008/05/rafael-nadal-vs-alien-in-kia-strange-ad.html) Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company's celebrity spokesperson in Europe. Titled “Nadal vs. Alien”, the web-only video is part of Kia's new marketing campaign. The short video begins with a cartooned Nadal playing tennis against an alien who all of a sudden sprouts multiple arms and starts pummeling Rafael with tennis balls. Nadal eventually recovers, does a strange dance with a bunch of Nadal clones, changes into a transformer-like superhero (I guess they know [superheroes are in fashion](http://www.trendhunter.com/trends/superhero-fashionfollow-up-fantasy-exhibit-at-the-met)) and comes back to beat the crap out of the alien in a soccer face-off. What? Exactly my sentiments. At the end of the commercial, Nadal turns into a car and drives off. Strange commercial but sort of funny and entertaining. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Spokesperson Marketing:** Opportunity for businesses to partner with well-known personalities to promote their brand and products. - **Web-only Videos:** Using online videos as a strategic marketing tool to engage consumers and create memorable brand experiences. - **Cartooned Advertisements:** Using animated characters and visuals to create unique and attention-grabbing advertisements. ### Sectors Adopting This - **Automotive:** Innovative ways for car manufacturers to promote their vehicles through unconventional and humorous marketing campaigns. - **Sports:** Opportunities for sports organizations to collaborate with brands and athletes to create captivating and entertaining content. - **Entertainment:** Using animated storytelling and visual effects to capture the audience's attention and enhance brand messaging. ## Related on Trend Hunter - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Tennis Star Coffee Campaigns](https://www.trendhunter.com/trends/lavazza-and-jannik-sinner.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md)