# Divine Personal Protection The 'Burn in Hell' Pepper Spray by Rafael Morgan Will Compel You By Peter Vallas | Published 2011-01-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rafael-morgan References: [whokilledbambi](http://www.whokilledbambi.co.uk/2011/01/burn-in-hell-pepper-spray/) & [rafaelmorgan](http://www.rafaelmorgan.com/) Rafael Morgan has never made any [personal protective products](https://www.trendhunter.com/trends/armortex-jacket) before, but his latest design appears as though it were straight out of The Exorcist. This 'Burn In Hell' pepper spray is a clever concept that puts pepper spray into a cross-shaped bottle. It is uncertain if Rafael Morgan got the idea for this 'Burn in Hell' pepper spray from walking through too many dark alleys at night, but this product definitely seems helpful in such a situation. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Divine Personal Protection:** The personal protective products industry could benefit from disruptive innovation that explores unconventional designs. - **Faith-based Self-defense:** The religious and faith-driven market segments are potential areas for disruptive innovation in the personal protection industry - **Novelty Pepper Sprays:** The novelty and gift market segments presents opportunities for disruptive innovation in the personal protection industry. ### Who This Affects Most - **Personal Protective Products:** Unconventional designs and concepts can be explored to establish a novel and effective product line - **Religious and Faith-based Products:** There is a market for faith-centric personal protective products and services that incorporates relevant symbols and iconography. - **Gift and Novelty Products:** Design and create humorous or captivating pepper spray designs for fun or entertaining gifts and retail products. ## Related on Trend Hunter - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Chili Pepper Perfumes](https://www.trendhunter.com/trends/scoville-by-obvious.md) - [Chili Pepper-Infused Condiments](https://www.trendhunter.com/trends/hellmanns-spicy-mayonnaise.md) - [Spiked Holy Water Seltzers](https://www.trendhunter.com/trends/spiked-holy-water-seltzer.md) - [Devil-Inspired Incense Holders](https://www.trendhunter.com/trends/neck-face-1.md) - [Shield-Style Fire Extinguishers](https://www.trendhunter.com/trends/hussechuck-and-shield.md) - [Spooky Seasonal Sauce Collections](https://www.trendhunter.com/trends/melindas-ghostober-collection.md) - [Compact Repellent Sprays](https://www.trendhunter.com/trends/hadamamo-mist.md) - [World’s Hottest Cream Cheeses](https://www.trendhunter.com/trends/worlds-hottest-cream-cheese.md)