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# Romantic Threesome Editorials
Rafael Martínez Photographed This Exclusive Editorial for C-Heads

By Vasiliki Marapas | Published 2014-10-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rafael-martnez
References: [c-heads](http://www.c-heads.com/2014/10/24/hopless-romantic-iris-ana-andres-by-rafael-martinez-for-c-heads/) & [rafael-martinez.tumblr](http://rafael-martinez.tumblr.com/)

They say that threes a crowd, by that doesn't seem to the be the case for this exclusive C-Heads editorial shot by Rafael Martínez.

Models Andres Corella, Iris Hall and Ana Yaraelzy look pretty cozy with one another. Perhaps more really is merrier! The energy behind the conceptual editorial is magnetic, leaving the viewer completely absorbed by the trio as they lie on the beach or stand, stilted, in front of a [plain white wall](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). A [bouquet of red roses](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection) is thrown into the mix, adding an [element of romance](https://www.trendhunter.com/trends/together-valentines-day) to the bewitching images.

Human relationships can be so complex, messy and hurtful. This editorial strips away the artifice, showing the magic of a simple love between three.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 80% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Polyamorous Representation in Media:** Opportunity to showcase alternative relationships through diverse representations in fashion editorials.
- **Non-traditional Advertising Campaigns:** Opportunity to create unique and bold advertising campaigns that challenge traditional concepts of love and relationships.
- **Niche Marketing to Alternative Lifestyles:** Opportunity to tap into a growing market sector that values diverse representation and unconventional relationship dynamics.

### Who This Affects Most

- **Fashion:** Industry leaders can leverage non traditional editorial concepts in fashion shoots to appeal to a broader, more diverse audience.
- **Marketing & Advertising:** Companies can use diverse relationship representations in ad campaigns to stand out amongst their competitors and appeal to niche audiences.
- **LGBTQ+ Community Services:** The growth of alternative relationship dynamics increases opportunities to provide specialized services and support to emerging market sectors.

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