# Dashingly Decrepit Style Campaigns The Raf Simons X Sterling Ruby Fall/Winter 2014/2014 Set is Odd By Jordy E | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/raf-simons-x-sterling-ruby References: [forums.thefashionspot](http://forums.thefashionspot.com/f79/raf-simons-x-sterling-ruby-f-w-14-15-luca-lemaire-willy-vanderperre-253371.html) & [rafsimons](http://www.rafsimons.com/) The Raf Simons x Sterling Ruby [Fall/Winter 2014/2015 campaign](https://www.trendhunter.com/trends/auteur-studios-fall-2025) breaks key rules in the fashion industry. The collaboration between the two creative geniuses gave way to images of decrepit concrete structures and eerie forests, an unlikely yet entirely visionary backdrop for the display of the [high end collection](https://www.trendhunter.com/trends/luxury-menswear-campaign). Model Luca Lemaire is at the forefront of this cooperative project. Although Lemaire is known for his good looks, both Simons and Ruby chose to cover the model's eyes completely via dark overhanging bangs. Hair is not all that separates these advertisements from akin productions. Instead, spotted knee-length jackets, splotchy paint-ridden jeans and white chunky athletic shoes designate this line as one to remember. It follows that the [fashion world](https://www.trendhunter.com/trends/asos-inspired-by) awaits future Simons-Ruby ventures. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Decrepit Concrete Fashion:** Opportunity for disruptive innovation in the fashion industry through the use of unexpected and unconventional backdrops and styles. - **Covered Eyes Trend:** Potential for disruptive innovation in the fashion industry by embracing the concept of obscured faces as a fashion statement. - **Splotchy Painted Fashion:** Opportunity for disruptive innovation in the fashion industry by introducing unique and artistic paint designs on garments. ### Where This Applies - **Fashion:** Fashion industry can incorporate decrepit concrete backdrops and unconventional styles to create disruptive fashion campaigns. - **Modeling:** Modeling industry can explore the trend of covering eyes to create visually intriguing and unique photoshoots. - **Art:** Art industry can collaborate with fashion designers to incorporate splotchy paint designs into clothing, merging fashion and art. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)