# Eerie Slow-Motion Lookbooks The Raf Simons 2013 S/S Short Film is Fabulously Bizarre By Katie Pagnotta | Published 2013-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/raf-simons-2013 References: [hypebeast](http://hypebeast.com/2013/1/raf-simons-2013-spring-summer-film) & [rafsimons](http://www.rafsimons.com/collections/ss-13/) The Raf Simons 2013 Spring/Summer [short fashion film](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) merges eccentric visuals with offbeat lo-fi voice overs to create a memorable lookbook. Raf Simons is now the creative director for [Christian Dior](https://www.trendhunter.com/trends/forever-veil-primer) and still maintains his own collection. The Belgian fashion designer is known for his outlandish ideas and keen eye for detail. The S/S film for his namesake collection is unconventional and abstract. The conceptional video captures grungy styled models wearing Raf's well-manicured apparel. Highlights include tailored shirts, textured tops and pants and floral patterned suits. The pieces are highlighted and revealed in luminous snippets and Simons manifests a sense of mystery and intrigue. You cannot help but be allured into the video. The Raf Simons 2013 Spring/Summer lookbook film is slow-motion, sensual and showcases the collection with poise and ease. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Visuals:** Disruptive innovation opportunity: Exploring unconventional and abstract visuals in advertising and marketing campaigns. - **Offbeat Lo-fi Voice Overs:** Disruptive innovation opportunity: Incorporating unique, low-fidelity voiceover techniques to create distinctive brand messaging. - **Conceptual Videos:** Disruptive innovation opportunity: Utilizing conceptual videos as an engaging and captivating way to showcase products and collections. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Infusing outlandish and intriguing ideas into fashion design to stand out in an increasingly competitive market. - **Advertising:** Disruptive innovation opportunity: Incorporating unconventional visuals and unique audio techniques to create memorable and captivating advertisements. - **Marketing:** Disruptive innovation opportunity: Using conceptual videos as a creative marketing tool to create a sense of intrigue and draw in target audiences. ## Related on Trend Hunter - [Industrial Heritage-Honoring Accessories](https://www.trendhunter.com/trends/shaker-system.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)