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# Rainbow-Reporting Apps
This Rainbow App Helps Russians Marvel At Nature and Support LGBT Rights

By Rahul Kalvapalle | Published 2016-05-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/raduga-rainbow-app
References: [rferl.org](http://www.rferl.org/content/new-russian-smartphone-app-rainbow-lgbt-rights/27765609.html) & [itunes.apple](https://itunes.apple.com/us/app/raduga/id888315399?mt=8)

A group of Dutch artists have launched the 'Raduga' or Rainbow app that is designed to help Russian smartphone users to both marvel at one of nature's most spectacular and spell-binding displays while simultaneously making a subtle and completely legal statement about LGBT rights in the country.

The app tracks [weather forecasts](https://www.trendhunter.com/trends/brzzy) across Russia and sends users an alert when a rainbow is expected to appear in their area. Users can then take a photo of the rainbow and post it on [social media](https://www.trendhunter.com/trends/2slgbtqi-community) to both share the visual beauty of the rainbow and also express solidarity with LGBT rights at the same time.

What makes this app such a brilliant innovation is the fact that it helps socially conscious Russians get around the country's notoriously strict and oppressive LGBT propaganda laws,

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 21% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Rainbow-reporting Apps:** Apps that track and notify users of rainbows to express solidarity with LGBT rights.
- **Social Justice-driven Apps:** Apps that use technology to promote and support social justice causes.
- **Weather-tracking Apps:** Apps that track and notify users of weather conditions and events in their area.

### Sectors Adopting This

- **Technology:** Innovative apps and software such as the Rainbow app are creating opportunities for socially responsible tech companies to make a difference.
- **Social Media:** Social media platforms can benefit from the growth of socially-conscious apps to generate community engagement and raise awareness of important issues.
- **Weather Forecast Services:** Weather forecast providers can capitalize on the growing interest and demand for weather-tracking apps to deliver more value-added services to users.

## Related on Trend Hunter

- [LGBTQ+ Business-Supporting Programs](https://www.trendhunter.com/trends/lgbtq-luxury-rewards.md)
- [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md)
- [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md)
- [Social Justice Networking Apps](https://www.trendhunter.com/trends/reyets-app.md)
- [Weather Forecasting Apps](https://www.trendhunter.com/trends/rainy-skies.md)
- [LGBTQI+-Supporting Furniture Brand Partnerships](https://www.trendhunter.com/trends/rainbow-railroad.md)
- [Six-Note Rainbow Fragrances](https://www.trendhunter.com/trends/dirty-rainbow.md)
- [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md)
- [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md)
