# Citrus Juice-Infused Beers The Bud Light Radler Beer Arrives Just in Time for Warmer Weather By Michael Hemsworth | Published 2017-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/radler-beer References: [preparedfoods](http://www.preparedfoods.com/articles/119711-bud-light-radler) The Bud Light Radler beer comes as the latest creation from the American libation brand that will offer drinkers a distinctly [fruity and different option](https://www.trendhunter.com/trends/brewdog-beers) to enjoy in the warmer weather. The Bud Light Radler features a 2.4% ABV, which makes it a far [lighter option to drink](https://www.trendhunter.com/trends/healthconscious-beer) when compared to traditional beers and cocktails. The drink likely comes hot off the many reports circulating that denote the [popularity of ciders and coolers](https://www.trendhunter.com/trends/quirk-hard-tea) with younger demographics such as Millennials in order to offer something of a hybrid between beer and cocktails. The Bud Light Radler beer is being paired with a launch in the Canadian market with the Bud Light Radler Brunch Fest, which will serve brunch dishes with beer-infused cocktails. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-infused Beers:** Creating beers infused with different fruits, offering a unique flavor profile. - **Lighter ABV Options:** Developing beers with lower alcohol content to cater to health-conscious consumers and younger demographics. - **Beer-cocktail Hybrids:** Blending the elements of beer and cocktails to create refreshing and innovative beverage options. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can experiment with fruit-infused beers to attract consumers seeking novel and distinctive flavors. - **Alcoholic Beverage Industry:** Alcoholic beverage manufacturers can capitalize on the trend of lighter ABV options to cater to health-conscious consumers and expand their product range. - **Hospitality Industry:** Restaurants and bars can embrace the beer-cocktail hybrid trend to create unique and appealing drink offerings, attracting a wider range of customers. ## Related on Trend Hunter - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md) - [Citrusy Non-Alcoholic Radlers](https://www.trendhunter.com/trends/ripe-pursuit-radler.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md)