# Bold Tropical IPA Brews NoDa Brewing Company Launched Its New 'Radio Haze IPA' with Fruity Flavors By Grace Mahas | Published 2019-08-19 | Updated 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/radio-haze-ipa References: [brewbound](https://www.brewbound.com/news/noda-brewing-company-adds-radio-haze-ipa-to-year-round-lineup) & [nodabrewing](https://nodabrewing.com/) NoDa Brewing Company, a North Carolina-based craft brewery founded in 2011, recently expanded its product line with the introduction of its new Radio Haze IPA. The new Radio Haze IPA is made with Chinook hops, Centennial, Mosaic, and Citra to create a robust flavor profile with hints of [fruity and citrus notes](https://www.trendhunter.com/trends/empyrean-brewing). The [craft beer boasts a 6% ABV](https://www.trendhunter.com/trends/big-mango-beer-hug) and features sweet, fruity, hop flavors without bitterness. The [IPA is a medium-bodied beer](https://www.trendhunter.com/trends/tide-breaker) with a smooth and bold finish. The IPA's packaging reflects these bold flavors with bright yellows and vibrant reds surrounding a centered logo of a clock that reads 'Radio Haze.' The Radio Haze IPA will be available year-round at select breweries and retailers. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 3% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Ipas:** Craft breweries can incorporate fruity flavors into their IPAs to create a unique taste that appeals to consumers. - **Bold Flavor Profiles:** Craft breweries can experiment with a variety of hops to create bolder and more complex flavor profiles in their products. - **Seasonal Beers:** Craft breweries can create limited edition seasonal IPA flavors to encourage consumers to try new products regularly. ### Sectors Adopting This - **Craft Beer Industry:** Craft breweries can use bold flavor profiles and fruit-infused IPAs to differentiate themselves and stand out in a highly competitive market. - **Retail Industry:** Retailers can feature a selection of limited edition seasonal IPAs to encourage consumers to visit and purchase from their stores regularly. - **Food and Hospitality Industry:** Restaurants and bars can curate a selection of locally brewed IPAs, including fruit-infused and limited edition seasonal varieties, to appeal to beer enthusiasts and enhance their menu offerings. ## Related on Trend Hunter - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Single-Hop Hazy IPAs](https://www.trendhunter.com/trends/singlehop-hazy-ipa.md) - [Lusciously Aromatic Hazy IPAs](https://www.trendhunter.com/trends/juicy-hazy-ipa.md) - [Double Dry-Hopped Hazy IPAs](https://www.trendhunter.com/trends/dryhopped-hazy-ipa.md) - [Refreshingly Juicy Hazy IPAs](https://www.trendhunter.com/trends/refreshingly-juicy-hazy-ipa.md) - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md)