# Color-Changing 90s Cocktails Chili's Grill & Bar's Radical ‘Rita Goes from Pink and Blue to Purple By Laura McQuarrie | Published 2025-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/radical-rita References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/chilis-introduces-radical-rita-with-actress-tiffani-thiessen/) & [chilis](http://www.chilis.com)  [Chili's Grill & Bar](https://www.trendhunter.com/trends/premium-frozen-margaritas) sells more margaritas than any restaurant brand in the United States, and to meet the demand for [throwback drinks](https://www.trendhunter.com/trends/hpnotiq-blue-fish), the Radical ‘Rita has been announced as May's Margarita of the Month. Available for $6 at Chili's locations nationwide throughout May, the Radical ‘Rita shares a taste of Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao, House-Made Sour, and a lime wedge and a collection of 90s-inspired swizzle sticks to garnish. When stirred, this [transforming cocktail's pink and blue colors](https://www.trendhunter.com/trends/platypus-punch-cocktail) form purple. To introduce adults to the Radical ‘Rita, Chili's teamed up with Tiffani Thiessen, known for her role on a beloved sitcom of the 90s. In the campaign promoting the new cocktail, Thiessen demonstrates the Radical 'Rita's color-changing qualities while surrounding guests are "attacked" by the 90s. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 81% | Activity: 82% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Beverage Experiences:** Cocktails inspired by the 1990s create experiential drinking moments, tapping into consumer nostalgia for entertainment from that era. - **Color-transforming Drinks:** Drinks that change color provide a visually captivating component to beverages, enhancing the customer experience through engagement and memorability. - **Celebrity-endorsed Campaigns:** Partnering with iconic figures from popular culture to promote products can leverage fan bases and foster a sense of nostalgia. ### Where This Applies - **Dining and Hospitality:** Innovative cocktails with visual flair can differentiate restaurants and bars, offering patrons an artistic drink experience. - **Alcoholic Beverage Production:** Manufacturers can explore new formulations for color-reactive spirits or mixers to expand the variety of interactive cocktails. - **Advertising and Marketing:** Crafting campaigns around cultural icons of the past can effectively bridge generational gaps and enhance brand relatability. ## Related on Trend Hunter - [Premium Frozen Margaritas](https://www.trendhunter.com/trends/premium-frozen-margaritas.md) - [Limited Margarita Deals](https://www.trendhunter.com/trends/margarita-deals.md) - [Blended Hot Sauce Margaritas](https://www.trendhunter.com/trends/cholula-rita.md) - [Margarita-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/margarita-of-the-month-club.md) - [‘90s-Inspired Cocktail Menus](https://www.trendhunter.com/trends/90s-cocktails-menu.md) - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md) - [Patriotic Popsicle-Inspired Cocktails](https://www.trendhunter.com/trends/bombarita.md) - [Moustachioed Holiday Margaritas](https://www.trendhunter.com/trends/santas-secret-stache-marg.md) - [Celebrative Margarita Offerings](https://www.trendhunter.com/trends/red-robin-commemorates.md)