# Radical Advertising Target Practice: Animals Shoot Humans By lourdes sanchez bayas | Published 2008-03-07 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/radical-advertising-target-practiceanimals-shoot-humans References: [directdaily.blogspot](http://directdaily.blogspot.com/2008/03/wwf-target-practice.html) This ad in China could not be clearer. It was put out to highlight the fact that [human activity](https://www.trendhunter.com/trends/humane-world-for-animals)(hunting, fishing, economic development, poaching etc, etc) has caused the extinction of thousands of species of animals on the planet. A [subway passageway](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in a Chinese city was turned into an [animal shooting range](https://www.trendhunter.com/trends/mwcurated) with the animals pointing the infrared sensors-equipped guns at passersby. The guns triggered the sound of gunfire as someone walked by. The ads ask the question:What if it was the other way around? Well, I'd personally be s&!#@%*$g bricks. That's the only way I can put it. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Creating engaging ads that involve the audience in a unique and memorable way. - **Socially Conscious Marketing:** Promoting products or services while raising awareness of important social or environmental issues. - **Provocative Messaging:** Using controversial or unconventional tactics to capture attention and spark conversations. ### Where This Applies - **Advertising:** Opportunity to develop innovative and interactive campaigns that grab consumers' attention. - **Environmental Conservation:** Utilizing creative marketing strategies to raise awareness and drive action towards protecting endangered species and habitats. - **Creative Technology:** Exploring new tools and technologies to enhance the impact and effectiveness of advertising campaigns. ## Related on Trend Hunter - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)