# Luggage Brand Pride Parties Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community By Katherine Pendrill | Published 2017-06-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/raden References: [instyle](http://www.instyle.com/lifestyle/luggage-pop-up-gives-back-lgbtq-community) & [out](https://www.out.com/pride/2017/6/12/inside-out-magazine-and-raden-luggage-pop-pride-party-grove) In honor of Pride Month, the smart luggage brand Raden set up a colorful pop-up shop inside LA's popular shopping destination The Grove. The pop-up not only showcases the brand's standout luggage, but it also helps give back to the [LGBTQ](https://www.trendhunter.com/trends/2025-pride-campaign) community. Timed to coincide with Pride Month 2017, the Raden pop-up was launched on June 5th and will run until June 28th. At the pop-up, guests will be able to shop the new smart luggage line form Raden, which comes with features such as Bluetooth and phone-charging capabilities. Each bag is also available in a variety of [colorful shades](https://www.trendhunter.com/trends/berry-collection) that range from navy and hunter green, to red and sky blue. I addition to showcasing its rainbow-hued luggage, Raden is also donating 20 percent of the proceeds from the pop-up shop to Outfest, which is a film festival that aims to share LGBTQ stories on the big screen. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pride-themed Pop-ups:** Businesses can start Pride Month themed pop-ups to support their LGBTQ+ customers - **Smart Luggage Integration:** Smart luggage brands can incorporate features that appeal to different LGBTQ+ travelers' needs - **Socially Responsible Marketing:** More companies are adopting socially responsible marketing campaigns to appeal to conscious consumers ### Sectors Adopting This - **Retail:** Retail companies can use Pride-themed pop-ups to attract more LGBTQ+ customers - **Travel and Tourism:** Smart luggage brands can develop products tailored to the needs and preferences of different LGBTQ+ travelers - **Marketing and Advertising:** Marketing and advertising agencies can help companies create social responsible campaigns aligned with their values and mission ## Related on Trend Hunter - [Inclusive LGBTQ+ Events](https://www.trendhunter.com/trends/inclusive-lgbtq-event.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Celebrating Pop-Up Events](https://www.trendhunter.com/trends/pride-in-london-1.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md)