# Contract Killer Fashion The Rad Hourani AW10 Collection Spawns Dark Assassins By Meghan Young | Published 2010-03-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rad-hourani-aw10 References: [style](http://www.style.com/fashionshows/review/F2010RTW-RHOURANI/) & [radhourani](http://radhourani.com) If you happen to know of any assassins looking to update their wardrobe, look no further than the Rad Hourani AW10 collection. [Dark and menacing](https://www.trendhunter.com/trends/saint-mxxxxxx), it is nonetheless incredibly stylish and they will be the [most fashionable contract killer](https://www.trendhunter.com/trends/the-dark-knight-collection) in town. Of course, the Rad Hourani AW10 collection isn't just for those who live by the gun (or whatever weapon of choice it may be). In fact, I would definitely add some of these pieces to my closet to [edge it up a bit](https://www.trendhunter.com/trends/undercover-5). To tell the truth, this may be one of my top five collections this season. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 53% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fashion:** Opportunity for fashion brands to explore edgier styles and cater to a wider audience beyond the typical fashion consumer. - **Crossover Styling:** Opportunity for fashion brands to blend together disparate genres and styles for a more unique and individualized look. - **Statement Pieces:** Opportunity for fashion brands to focus on bold and provocative pieces that grab attention and stand out in a crowded market. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to explore new styles and trends in order to stay relevant and competitive in a constantly evolving market. - **Entertainment:** Opportunity for entertainment and media companies to incorporate edgier and more provocative styles into their branding and marketing efforts. - **Retail:** Opportunity for retailers to offer a wider range of fashion options, including darker and more unconventional styles, to cater to a broader demographic of consumers. ## Related on Trend Hunter - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md)