# Racy Product Placement Do Tom Ford's Vaginads Cross the Line? By Bianca | Published 2007-09-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/racy-product-placement-vaginads References: [adrants](http://www.adrants.com/2007/09/tom-ford-and-#####-create-new-trend-vagin.php) Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford’s [risque new campaign](https://www.trendhunter.com/trends/mwcurated), just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs. Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of [erotic products](https://www.trendhunter.com/trends/niches-nooks) which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent") and is selling it as a [fragrance for men](https://www.trendhunter.com/trends/perfect-nonsense) to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Risque Advertising:** There's an opportunity for advertisers who are willing to push the envelope to create campaigns that are edgy and provocative. - **Erotic Products:** Developers can come up with new products that cater to the demand for erotic products and cater to people who are not comfortable about openly discussing their sexual fantasies. - **Vaginads:** There's an opportunity for marketers to come up with campaigns and messages that focus on female anatomy, body positivity and sexuality. ### Where This Applies - **Beauty & Fragrance:** The fragrance industry can capitalize on people's fascination with erotic products and come up with perfumes and colognes that are marketed as erotic or sensual options. - **Fashion:** Fashion designers can come up with unique clothing designs that offer more coverage than traditional clothing but still highlight the human form in ways that people find alluring. - **Entertainment:** Film and TV producers can create content featuring taboo or controversial themes such as nudity and sex, which can help generate more buzz and attract a younger demographic. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Seductive Vanilla-based Fragrances](https://www.trendhunter.com/trends/vanille-fatale.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md)