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# Fashion-Flavored Ice Cream
Racked Ben & Jerry's Competition Churned Out Scrumptious Couture Humor

By Amelia Roblin | Published 2011-11-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/racked-ben-jerry-s
References: [fashionista](http://fashionista.com/2011/11/the-best-fashionicecream-tweets-of-today/) & [racked](http://racked.com/archives/2011/11/01/5-fashion-themed-ben-jerrys-flavors-inspired-by-schweddy-balls-backlash.php)

The controversy over the newly released B & J flavor called 'Schweddy Balls' amusingly inspired the Racked Ben & Jerry's competition to come up with a range of [fashion-themed ice creams](https://www.trendhunter.com/trends/the-slc-scoop). It seems that the website staff began by having their own fun, but it ultimately resulted in an online competition whereby [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net) users started posting their scrumptiously comical concepts for a chance to be featured on Racked.

A few of the more classic-looking ideas that were jerry-built in photoshop include 'Banana Wintour' in honor of Anna Wintour, 'No More Carmel Toe,' 'Jeremy Scott's Hott Buns' and 'Donna Karamel.' Artemis's "Blast my nips!" was churned into 'Blast my Chips,' to round out a ridiculous, hilarious and delicious collection of fictional Racked Ben & Jerry's flavors.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 48% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion-themed Ice Cream:** Opportunity for ice cream brands to create fashion-inspired flavors and packaging to attract trendy consumers.
- **Online Competitions:** Opportunity for brands to engage with consumers through online competitions to generate user-generated content and increase brand visibility.
- **Humorous Food Concepts:** Opportunity for food brands to create humorous and unconventional food concepts to stand out in the crowded market and appeal to younger demographics.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for ice cream brands to leverage fashion-themed flavors and packaging to differentiate themselves in the competitive market.
- **Social Media and Marketing:** Opportunity for marketing agencies and social media platforms to capitalize on the trend of online competitions to help brands engage with their target audience.
- **Fashion and Lifestyle:** Opportunity for fashion brands to collaborate with food brands to create limited edition fashion-themed food products and extend their brand reach.

## Related on Trend Hunter

- [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md)
- [Textural Churro-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros.md)
- [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md)
- [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md)
- [Classic Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-topped1.md)
- [Persian-Inspired Ice Cream Collabs](https://www.trendhunter.com/trends/jenis-x-the-hundreds.md)
- [Burnt Pastry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan.md)
- [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md)
- [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md)
