# Branded Racing Yachts The ‘IMOCA’ is Sponsored and Designed by Hugo Boss By Christopher Magsambol | Published 2015-10-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/racing-yacht References: [yachtsandyachting](http://www.yachtsandyachting.co.uk/hugoboss/) & [designboom](http://www.designboom.com/technology/alex-thomson-racing-konstantin-grcic-hugo-boss-racing-yacht-10-20-2015/) The 60-foot ‘IMOCA’ is one of the world's fastest and most stylish racing yachts. The IMOCA is built from a composite material to ensure it's lightweight but can also withstand the harsh racing conditions that it may encounter. The aesthetics of the racing yacht are just as impressive as its performance, with an all-black design and the iconic Hugo Boss logo written along the sail. The yacht also features a distinct honeycomb pattern by renowned industrial designer Konstanin Grcic. This is the second yacht made by the Alex Thompson racing team, but the IMOCA is custom-made for racer Alex Thompson himself. Thompson contributed to the all-black modern design as well as the increased ergonomic capabilities of the racing yacht. Photo Credits: [yachtsandyachting](http://www.yachtsandyachting.co.uk/hugoboss/), [designboom](http://www.designboom.com/technology/alex-thomson-racing-konstantin-grcic-hugo-boss-racing-yacht-10-20-2015/) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Branded Racing Yachts:** Opportunity for brands to sponsor and design racing yachts to showcase their identity and reach a high-profile audience. - **Lightweight Composite Materials:** Opportunity to develop and use innovative lightweight composite materials in yacht construction to enhance performance and durability. - **Collaborative Design:** Opportunity for industrial designers and yacht racers to collaborate in creating aesthetically impressive and ergonomically advanced racing yachts. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can explore collaborations and partnerships with yacht racing teams to strengthen their brand image and expand into the sport industry. - **Sports Equipment:** Sports equipment manufacturers can develop and supply innovative lightweight composite materials specifically designed for yacht construction to enhance performance and safety. - **Industrial Design:** Industrial design firms can leverage their expertise in creating visually stunning and ergonomic products to collaborate with yacht racers in designing racing yachts that push the boundaries of both aesthetics and functionality. ## Related on Trend Hunter - [Innovative Yacht Designs](https://www.trendhunter.com/trends/innovative-yacht-designs.md) - [Humongous Hydrofoil Luxury Yachts](https://www.trendhunter.com/trends/hydrofoil-luxury-yachts.md) - [Luxe Eco-Conscious Spacious Yachts](https://www.trendhunter.com/trends/onyx-h2bo-85.md) - [Sleek Design-Forward Yachts](https://www.trendhunter.com/trends/ikonic-yachts.md) - [Mono-Hulled Yacht Concepts](https://www.trendhunter.com/trends/shadowcat-shadowolf.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md) - [Bronze Canopy Yachts](https://www.trendhunter.com/trends/hermes-yacht-concept.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Luxury Transparent Hull Yachts](https://www.trendhunter.com/trends/the-capitolo.md)