# Branded Consumer Sports Cars The Aston Martin Vantage Red Bull Racing Edition is Customizable By Michael Hemsworth | Published 2017-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/racing-edition References: [uncrate](http://uncrate.com/article/aston-martin-vantage-red-bull-racing-editions/) & [astonmartin](http://www.astonmartin.com/en-us) Those who want to feel like a race car driver on the roads will find the announcement of the [Aston Martin](https://www.trendhunter.com/trends/vantage-gt3-1) Vantage Red Bull Racing Edition to be a jaw-dropping new option from the British automaker. The new Aston Martin was created to celebrate the partnership between the brand and the iconic energy drink brand to offer consumers a way to obtain a vehicle that's ready for the racetrack. The Aston Martin Vantage Red Bull Racing Edition can feature either a V8 or [V12](https://www.trendhunter.com/trends/opentop-supercar) engine depending on preferences and is outfitted with a number of [Formula 1](https://www.trendhunter.com/trends/aston-martin-valiant)-inspired modifications. This includes carbon fiber details such as a splitter, grille, diffuser and side strakes. The interior of the vehicle features several accents that including the Red Bull logo as well as a signature from the team's driver of your choice (Max Verstappen or Daniel Ricciardo) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 85% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Formula 1-inspired Consumer Vehicles:** Opportunity for automakers to partner with race car teams to create customizable consumer vehicles inspired by Formula 1 technology and styling. - **Branded Partnership Vehicles:** Opportunity for brands to collaborate on the creation of unique and exclusive vehicles that cater to the interests of both brands' target markets. - **Personalized Sports Cars:** Opportunity for automakers to offer personalized options for consumers who want uniquely customized vehicles that reflect their personal brand and style. ### Sectors Adopting This - **Automotive:** Collaboration between automakers and energy drink brands presents an innovative approach to creating custom-designed consumer vehicles targeting enthusiasts of both industries. - **Sports Marketing:** Sports marketing agencies can assist brands and automakers in partnering to create customized branded vehicles that appeal to their target markets by leveraging fan loyalty and interest in sports teams. - **Automotive Accessories:** Opportunity for manufacturers of automotive accessories to capitalize on the demand for Formula 1-inspired parts and customization options to consumers looking to personalize their sports cars. ## Related on Trend Hunter - [Racing-Inspired Production Cars](https://www.trendhunter.com/trends/rb17-hypercar.md) - [Track-Centric Premium Race Cars](https://www.trendhunter.com/trends/vantage-gt3-1.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Formula 1-Inspired Supercars](https://www.trendhunter.com/trends/mclaren.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Anniversary-Honoring Manual Supercars](https://www.trendhunter.com/trends/aston-martin-valour.md)