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# Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series

By Laura McQuarrie | Published 2014-11-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rachhloves
References: [marketingmag](http://www.marketingmag.ca/media/w-network-to-launch-new-web-series-with-youtube-phenom-129328) & [youtube](https://www.youtube.com/user/RachhLoves/videos)

With a super popular [YouTube](https://www.trendhunter.com/trends/claires-1) channel and hundreds of thousands of subscribers, it's no wonder that the W Network set its sights on [fashion and beauty guru](https://www.trendhunter.com/trends/sephora-squad-canada) RachhLoves for a special partnership.

Known for her "get ready with me" videos, Rachel Cooper and the W Network will be releasing a series of eight 'Get Ready with Rachel' videos to be hosted on the W Network website in January. The focus of the videos will show Rachel getting ready for special events and celebrations like weddings or closing the deal after purchasing that first home. With 35 million monthly views, RachhLoves is one of the top 100 Canadian channels on the video sharing site, providing practical walkthroughs on how to style everything from [hair to makeup and clothes](https://www.trendhunter.com/trends/the-pretty) so that you're always looking perfectly polished.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 13% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Collaboration Marketing:** Partnering with popular influencers for brand collaborations can drive significant traffic and sales.
- **Online Content Creation:** Creating engaging and informative content for online platforms can effectively establish and grow a business or brand.
- **Tutorial-style Advertising:** Tutorial-style advertisements can offer consumers a more personal and relatable look at product usage and benefits.

### Industries Being Reshaped

- **Beauty and Fashion:** Collaborating with beauty and fashion influencers like RachhLoves can provide insightful and effective promotion for products and services in these industries.
- **Media and Entertainment:** Partnering with major networks and media outlets like the W Network can provide significant exposure for businesses and brands, particularly those focused on lifestyle and culture.
- **Digital Marketing:** Developing creative and impactful online marketing strategies is essential for businesses looking to build a strong presence and reputation in the digital space.

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