# Backtastic Fashion Rachel Roy's Resort Collection Looks Good From Front to Back By Shelby Lee Walsh | Published 2009-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-roys-resort-collection References: [luxist](http://www.luxist.com/2009/06/04/rachel-roys-scuba-pop-resort-collection/) & [rachelroy](http://www.rachelroy.com/) How can you look good while making an exit? Rachel Roy’s Resort Collection makes sure that you leave a good first *and* last impression by coming up with a [chic clothing line](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) that looks great front to back. Rachel Roy plays close attention to the little details, focusing heavily on making your back look fantastic. Her back-focused cuts make her clothing that much more encapsulating. The Resort Collection is arriving at a store near you in November. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 41% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Back-focused Fashion:** Designing clothes that accentuate the back is becoming a trend in the fashion industry. - **Attention to Detail:** Designers who focus on small details like back-focused cuts are gaining attention in the fashion industry. - **Front-to-back Collection:** Designing outfits that look good from the front and the back is becoming a popular trend among designers. ### Industries Being Reshaped - **Fashion:** In the fashion industry, there is an opportunity to disrupt the market by creating clothing with unique back-focused cuts. - **Retail:** Retailers can benefit from the back-focused fashion trend by featuring designers who make clothes that look great from the front and back. - **Textile Manufacturing:** Textile manufacturers who innovate and create new fabrics and materials that can accentuate the back can gain a competitive advantage in the fashion industry. ## Related on Trend Hunter - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)