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# Dance Troupe Look Books
The RACHEL Rachel Roy Spring 2011 Collection Flows Strong

By Shelby Lee Walsh | Published 2011-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-roy-spring-2011
References: [rachelroy](http://www.rachelroy.com/) & [jermainebrowne](http://www.jermainebrowne.com/)

The RACHEL Rachel Roy Spring 2011 collection is one you don't want to miss and the look book for the highly anticipated line is just as exciting. The video, directed by the talented Dominique Palombo and [choreographed](https://www.trendhunter.com/trends/gap-and-parker-posey) by famed Choreographer Jermaine Browne, features a talented group of people busting a move while highlighting their Rachel Roy ensembles.

The RACHEL Rachel Roy Spring 2011 collection contains [bright and bold colors and patterns](https://www.trendhunter.com/trends/lorette-springsummer-collection). According to Roy, "using dancers for the spring look book was an inspiring and powerful way to showcase young people pushing themselves through art."The talented designer couldn't have said it better and Jermaine Browne couldn't have embodied her vision through the medium of dance more seamlessly.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 84% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dance Troupe Look Books:** Disruptive innovation opportunity: Incorporating dance troupes in look books to showcase fashion collections in an inspiring and powerful way.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Collaborating with choreographers and dancers to bring a fresh and unique perspective to fashion marketing.

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