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# Art Deco-Inspired Ensembles
Rachel Roy Pre-Fall 2012 Collection is Inspired by the Art Deco Era

By Souzan Michael | Published 2011-12-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-roy-pre-fall-2012
References: [style](http://www.style.com/fashionshows/review/2012PF-RROY) & [ibtimes](http://www.ibtimes.com/articles/259787/20111201/pre-fall-2012-collections-pringle-michael-kors.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:)

If you take one look at the Rachel Roy Pre-Fall 2012 collection, it becomes clear that every look was influenced by the [Art Deco era](https://www.trendhunter.com/trends/racines-collection).

The designer told Style.com that she was influenced by "strong, badass women doing what they loved in a time when that was difficult. It's my favorite era — the hair got shorter, clothes got looser, and people embraced a more masculine edge."

That effortlessly sexy look with a bit of a masculine edge is definitely prevalent in the Rachel Roy Pre-Fall 2012 collection. Drop waist dresses, pleating, graphic prints, tweed suit separates and lots and lots of color make this a collection to remember.

Check out the Rachel Roy Pre-Fall 2012 collection for some great [androgynous fashion](https://www.trendhunter.com/trends/after-hours-collection) with an undeniable edge.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Art Deco-inspired Fashion:** Disruptive innovation opportunity: Incorporating art deco-inspired elements in fashion design to create unique and visually striking ensembles.
- **Androgynous Fashion:** Disruptive innovation opportunity: Exploring the blending of masculine and feminine elements in clothing to cater to a more diverse and inclusive consumer base.
- **Graphic Prints and Bold Colors:** Disruptive innovation opportunity: Experimenting with bold graphic prints and vibrant colors to create attention-grabbing and expressive fashion statements.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity: Combining history-inspired designs with modern aesthetics to offer a fresh and unique fashion perspective.
- **Textile and Apparel Manufacturing:** Disruptive innovation opportunity: Developing new fabric and garment production techniques to bring art deco-inspired fashion to a wider market.
- **Retail and E-commerce:** Disruptive innovation opportunity: Curating and marketing art deco-inspired fashion collections through online platforms to reach a global audience.

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