# Subtly Luxurious Jewelry Stores Hollie Bowden Interiors Designs a Rachel Boston Flagship Store By Amy Duong | Published 2024-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-boston-flagship References: [dezeen](https://www.dezeen.com/2024/03/01/rachel-boston-jewellery-store-london-hollie-bowden-interiors/) & [holliebowden](https://www.holliebowden.com/)  The team at Interior design studio Hollie Bowden Interiors created the new [Rachel Boston flagship store](https://www.trendhunter.com/trends/boutique-jewelry-concept) and showroom location in London. It is found in Shoreditch's Redchurch street and sections off into four main areas. This includes the retail space, the private appointment area, a workshop area, and office space for the small team of 12. The main goal of the design was to create a [subtly luxurious experience](https://www.trendhunter.com/trends/retail-environment) using a palette of steel and glass paired with wood veneer and velvet mohair upholstery. The founder of the studio explains the design notion to Dezeen, stating "[Jewellery stores](https://www.trendhunter.com/trends/mariha) can be read as quite uninviting and exclusive. I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated." Rachel Boston continues, "Even though our pieces are striking, they are ultimately small objects by nature, so I didn't want a huge amount of fussy furniture or bold colors to detract from the experience of customers viewing our pieces." Image Credit: Richard Round-Turner ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 30% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Luxury Retail:** Opportunity for brands to create exclusive yet inviting retail experiences using sophisticated design elements. - **Minimalist Jewelry Showrooms:** Potential to enhance customer engagement by offering a curated viewing experience with understated elegance. - **Bespoke Jewelry Interiors:** Innovative ways to tailor interior spaces that communicate exclusivity and luxury through personalized design concepts. ### Sectors Adopting This - **Retail Design:** Design firms can explore creating upscale retail spaces that balance luxury with approachability, revolutionizing the traditional retail experience. - **Jewelry Manufacturing:** Jewelry companies can reimagine showroom layouts to focus on minimalism and elegance, fostering a more immersive and high-end shopping environment. - **Interior Styling:** Interior designers have the opportunity to redefine the aesthetic of jewelry stores by integrating bespoke elements that enhance the overall brand experience. ## Related on Trend Hunter - [Pub-Transformed Jewelry Showrooms](https://www.trendhunter.com/trends/completedworks.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Roman-Inspired Interior Designs](https://www.trendhunter.com/trends/bulgari-boutique.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md)