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# Boardwalk Strut Shoots
Rachel Antonoff Debuts Holiday '09 Line on the Hudson River

By Shelby Lee Walsh | Published 2009-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-antonoff-hudson-river
References: [nylonmag](http://www.nylonmag.com/index.php?section=album&albid=287) & [rachelantonoff](http://rachelantonoff.com/)

Why waste a gorgeous day doing a fashion shoot in the stuffy indoors when the world is your oyster! While there was no oyster-finding pictured in this photo shoot for designer Rachel Antonoff's Holiday '09 collection, there is a water-filled backdrop.

Take a look at the shoot above, which occurred on the Hudson River and has models strutting down the boardwalk and even kayaking!

**Implications** - The models are styled in Rachel Antonoffâ€˜s [Holiday â€˜09 collection](https://www.trendhunter.com/trends/roger-vivier-holiday-2025), which features items such as simple dresses, short-sleeved silk blouses, high-waisted shorts and flowy, elegant tank tops. The classic items are great to wear to work or even a [holiday party](https://www.trendhunter.com/trends/veronica-beard-party-edit). You will surely get complimented in whatever you choose to wear.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 68% | Activity: 15% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Outdoor Fashion Shoots:** Opportunity for fashion designers to showcase their collections in unique and natural settings like the Hudson River.
- **Water-themed Backdrops:** Incorporating water elements into fashion shoots can add a refreshing and visually appealing aesthetic to clothing lines.
- **Kayaking as a Fashion Trend:** Kayaking can be positioned as a stylish and adventurous activity, creating new opportunities for outdoor apparel brands.

### Where This Applies

- **Fashion Design:** Fashion designers can explore innovative ways to shoot and present their collections, incorporating outdoor and water-themed elements.
- **Photography:** Photographers can specialize in capturing fashion shoots that take place in unique locations, such as on the Hudson River or other water-filled backdrops.
- **Outdoor Apparel:** Outdoor apparel brands can promote kayaking as a trendy and fashionable activity, leading to increased demand for stylish and functional kayaking gear.

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