# Retro Roadside Motel Editorials The Rachel Alexander Grazia Germany Shoot is '60s-Inspired By Meghan Young | Published 2012-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rachel-alexander-grazia-germany References: [fashiongonerogue](http://fashiongonerogue.com/rachel-alexander-leo-krumbacher-grazia-germany/) & [grazia-magazin.de](http://www.grazia-magazin.de/) The Rachel Alexander [Grazia Germany](https://www.trendhunter.com/trends/grazia-co) editorial shows that there is no better place to set a retro photo shoot than at a roadside motel. In this case, the California desert motel backdrop accentuates the '60s-inspired ensembles beautifully. Complete with teal-colored bricks, flashing lights and old television sets, the setting has transported the model to another era completely. Lensed by Hamburg-based photographer Leo Krumbacher for the magazine's most recent edition, the Rachel Alexander Grazia Germany editorial was styled by Nino Cerone. The United Kingdom beauty is garbed in a colorful wardrobe filled with form-fitting silhouettes and bold prints from fashion houses such as [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), Christopher Kane and Miu Miu. The Rachel Alexander Grazia Germany editorial was produced by GlamPR. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Roadside Motels:** Opportunity for incorporating vintage aesthetics into hospitality design. - **'60s-inspired Fashion:** Opportunity for fashion industry to revive vintage styles with modern twists. - **Editorial Photography:** Opportunity for photographers to experiment with retro themes in editorial shoots. ### Industries Being Reshaped - **Hospitality:** Opportunity for roadside motels to use their retro charm as a unique selling point. - **Fashion:** Opportunity for fashion brands to leverage nostalgia and retro styles in their marketing and design. - **Photography:** Opportunity for photographers to specialize in retro-themed editorial shoots or even provide vintage-style shoots for clients. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxury Storybook-Themed Childrenswear](https://www.trendhunter.com/trends/rachel-riley.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Authentic Hotel Interiors](https://www.trendhunter.com/trends/berlins-chteau-royal-hotel.md) - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [70s-Inspired Outdoor Seating Collections](https://www.trendhunter.com/trends/70sinspired-outdoor-seating.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)