# IoT-Enabled Fuel Pumps RaceTrac and Sensolus are Teaming Up for Enhanced Tracking By Michael Hemsworth | Published 2025-07-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/racetrac-and-sensolus References: [csnews](https://csnews.com/racetrac-deploys-enhanced-tracking-technology) & [racetrac](https://www.racetrac.com)  [RaceTrac](https://www.trendhunter.com/trends/racetrac-acquired-potbelly) and Sensolus have announced a partnership that will incorporate [Internet of Things (IoT) connectivity](https://www.trendhunter.com/trends/Unified-IoT-connectivity-platforms) into the former brand's fuel pumps. The tracking technology deployment will allow [digital tracking of components](https://www.trendhunter.com/trends/Integrated-precision-positioning) to let RaceTrace know when equipment requires service to help save time, money and downtime. RaceTrac will also utilize Sensolus software to access actionable insights, which is made possible thanks to user-friendly dashboards to accelerate the uptake amongst operators. Executive Director of Supply Chain Merchandise Daniel Vasseur spoke on the RaceTrac and Sensolus partnership saying, "At RaceTrac we are always in pursuit of improving the guest experience and delivering a frictionless fueling experience at our 590-plus store locations across the Southeast and neighboring states. Having properly functioning fuel pumps is essential to our 24/7 business. The partnership with Sensolus provides us a hi-tech solution to tracking the critical fuel pump parts needed to run our stores efficiently and deliver the highest customer service to our guests." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 73% | Activity: 86% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Iot Connectivity in Fuel Retail:** The integration of IoT technology into fuel pumps represents a shift towards more efficient and reliable operations within the fuel retail sector by enabling real-time tracking and maintenance. - **Predictive Maintenance Solutions:** Utilizing advanced tracking technologies to predict equipment failures before they occur is revolutionizing maintenance protocols and minimizing operational downtime. - **Enhanced Data Analytics in Retail:** The use of real-time data dashboards is empowering businesses to derive actionable insights, driving improved decision-making processes and operator engagement. ### Who This Affects Most - **Fuel Retail Industry:** The implementation of smart technologies in fuel pumps is poised to transform the fuel retail industry by enhancing operational efficiency and customer experience. - **Supply Chain Management:** Incorporating IoT solutions in supply chain logistics allows for precise tracking of inventory and equipment, resulting in streamlined operations and reduced costs. - **Iot Solutions Industry:** As IoT technologies become increasingly integral to various applications, the industry is rapidly expanding to offer more specialized and sophisticated connectivity solutions. ## Related on Trend Hunter - [IoT Food Freshness Monitors](https://www.trendhunter.com/trends/giant-eagle-1.md) - [Industrial Asset Trackers](https://www.trendhunter.com/trends/Industrial-asset-trackers.md) - [Retailer Fuel Management Solutions](https://www.trendhunter.com/trends/fuel-management-system.md) - [4G IoT Bus Trackers](https://www.trendhunter.com/trends/atrack-technology.md) - [IoT-Enabled Driving Safety Beacons](https://www.trendhunter.com/trends/sigfox.md) - [Sensor-Based Maintenance Systems](https://www.trendhunter.com/trends/machine-monitoring-sensors.md) - [Future-Proof Fueling Stations](https://www.trendhunter.com/trends/gasboy-atlasx-series.md) - [Location-Tracking Package Labels](https://www.trendhunter.com/trends/gd-smart-label.md) - [Assistive Grocery Store Solutions](https://www.trendhunter.com/trends/refrigerant-tracking.md)