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# Masculine Tradition-Themed Menswear
Mans Introduces its Raíces Collection Designed for SS23

By Amy Duong | Published 2022-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/races-collection
References: [hypebeast](https://hypebeast.com/2022/7/mans-spring-summer-2023-raices-collection-lookbook-jaime-alvarez) & [mansconceptmenswear](https://www.mansconceptmenswear.com/)

Spanish fashion imprint Mans introduces its latest Raíces collection that is designed for the Spring/Summer 2023 season. It focuses on the traditions that explore a wider gender spectrum and the concept of masculinity. Oftentimes, it is a very versatile design aesthetic, with room to explore menswear shapes and to push more masculine connotations and nostalgia.

For the new season, [tailoring is the main focus](https://www.trendhunter.com/trends/graphpaper-ss26) that is packed with color and expression to add flair and stray away from unwanted attention in order to create formal clothing that is suitable for day-to-day lifestyle. The inspiration described by Jaime Álvarez is The flowers and horses remind me of my home town, beautiful and open that announce the arrival of summer and joy.”

Image Credit: Fede Deilbes

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 59% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Masculinity Redefined:** Designing menswear with versatile aesthetic to explore a wider gender spectrum.
- **Colorful Tailoring:** Focusing on brightly colored, expressive tailoring for day-to-day wear.
- **Nostalgic Exploration:** Pushing menswear shapes to evoke feelings of nostalgia.

### Sectors Adopting This

- **Fashion:** Innovative textile and pattern design to explore a new vision of masculinity in menswear.
- **Retail:** Reinventing the menswear collection through versatile and nostalgic design.
- **Marketing:** Developing new strategy for menswear marketing to explore the wider gender spectrum and evoke feelings of nostalgia.

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