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# Ocean Racer Jackets
The Aegir Ocean Jacket Provides Performance for Sailing Racers

By Michael Hemsworth | Published 2016-06-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/racer-jacket
References: [blessthisstuff](http://www.blessthisstuff.com/stuff/wear/coats-jackets/aegir-ocean-jacket/) & [amzn.to](http://amzn.to/1Ueg4Hv)

The racer jacket has permeated fashion culture as being a stylish piece of clothing, but the Aegir Ocean Jacket looks to take back the title and give it a more functional aesthetic. Developed for Helly Hansen, the Aegir Ocean Jacket is intended for [ocean racers](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket) to provide the maximum level of performance and protection when out at sea. The jacket is crafted from 3-ply Helly Tech material that's designed to be [waterproof, but also breathable and windproof](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket).

The fully adjustable design of the racer jacket keeps users feeling as though the garment were designed especially for them and their physique. The fleece-line collar, rubber cuffs and hand warmer pockets round the Aegir Ocean Jacket off as being the optimal option for aquatic racers.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 76% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Functional Fashion:** Disruptive innovation opportunity: Develop fashionable clothing that serves a specific purpose, such as providing maximum performance and protection for ocean racers.
- **Customizability:** Disruptive innovation opportunity: Design clothing with fully adjustable features to give users a personalized experience.
- **Multi-functional Materials:** Disruptive innovation opportunity: Create materials that are both waterproof, breathable, and windproof for enhanced performance in various outdoor activities.

### Where This Applies

- **Outdoor Apparel:** Disruptive innovation opportunity: Develop advanced apparel for outdoor activities that combines both style and functionality.
- **Sporting Goods:** Disruptive innovation opportunity: Integrate highly customizable features into sporting gear to enhance user experience.
- **Marine Equipment:** Disruptive innovation opportunity: Create innovative products and materials for ocean racers that provide superior protection and performance.

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