# Awareness Through Fashionable Celebs Tommy Hilfiger, Aly & Aj for MS By mediterranean | Published 2008-04-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/race-to-earse-ms References: [erasems.org](http://www.erasems.org/store/products.php) Tommy Hilfiger and teen pop duo Aly & Aj have teamed up with the *Nancy Davis Foundation for [MS](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign)* to promote MS Awareness Month in May. Aly & Aj model vibrant orange *We ♥ to Erase MS* T-Shirts, exclusively designed by Tommy Hilfiger for the cause. Hilfiger also designed a *Orange Wallet/Very Necessary Medical Id Holder* with an embossed *We ♥ to Erase MS*. The wallet comes inclusive of a one year membership valued at $40 to the *My Very Necessary Medical I.D. Card* and Prescription Discount Card program. The *My Very Necessary Medical I.D. Card* helps to easily manage your health care and that of your loved ones and can help reduce the margin of error in an emergency by providing critical information when a patient is unable to speak for him or herself. For people without insurance, the card saves you up to 15% off brand name prescriptions and up to 55% off generic prescriptions. And you end up paying $10 for a Tommy wallet! Also new are the $95 *Alexandra Knight Leather Bracelets*. The alligator leather bracelets come as a wide cuff with leather snap closure or thin double wrap with a buckle closure. They are both embossed on the inside with *Race to Erase MS*. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **MS Awareness Month:** Opportunity to create awareness and support for multiple sclerosis through fashion collaborations. - **Fashion for a Cause:** Increasing trend of fashion brands and celebrities partnering with charitable organizations to raise awareness and funds. - **Personalized Medical ID Accessories:** Growing demand for fashionable and functional medical ID accessories that provide critical information during emergencies. ### Who This Affects Most - **Fashion Retail:** Integration of social causes into fashion products can attract socially conscious consumers and drive sales. - **Healthcare Technology:** Opportunity to develop innovative medical ID accessories that combine style and functionality for better patient care. - **Pharmaceuticals:** Collaboration with fashion brands can help pharmaceutical companies raise awareness about disease conditions and promote their prescription discount programs. ## Related on Trend Hunter - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md)