# Ethnicity-Tailored Web Browsers ‘Blackbird' African-American Searches By Cecilia Biemann | Published 2008-12-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/race-tailored-web-browsers-blackbird-african-american-searches References: [arstechnica](http://arstechnica.com/news.ars/post/20081209-blackbird-browser-reaches-out-to-african-american-community.html) & [blackbirdhome](http://www.blackbirdhome.com/index.html) Blackbird, a [new Mozilla-based browser](https://www.trendhunter.com/trends/atlas-browser), is the first web browser built specifically for African-Americans. Blackbird is [a customized version of Firefox 3](https://www.trendhunter.com/trends/1opera-one) that tailors searches, news and a variety of other content to an African-American perspective, including a charity content channel called “Do Good” that connects users with [African American-focused organizations](https://www.trendhunter.com/trends/bartholomew-jones). Ed Young, CEO of 40A, Inc., the company behind the new race-tailored browser, believes that Blackbird will make the Internet better for the African-American community. “We want to offer a tool that makes it easier for this community to find resources that are geared more towards them,” he said. At this stage Blackbird only works on Windows XP and Vista. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 3% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Ethnicity-tailored Web Browsers:** Developing web browsers customized to tailor searches, news, and other content for specific ethnicities could be a new direction for web developers. - **Do Good Content Channels:** Including charity channels like 'Do Good' that connect users with ethnic-focused organizations could become a trend in web browser development. - **Culture-focused Technology:** Creating technology that brings a unique cultural perspective to users could be a disruptive innovation opportunity for companies in the tech industry. ### Who This Affects Most - **Web Development:** Web developers could explore developing customized web browsers tailored for specific ethnicities such as the newly launched 'Blackbird'. - **Non-profit Organizations:** Non-profit organizations could partner with web developers to create customized pages for their charity organizations to reach a specific demographic such as African-Americans. - **Tech Industry:** Tech companies could explore cultural-focused technology to create unique experiences and gain an early-mover advantage in the industry. ## Related on Trend Hunter - [Multiplatform Privacy Browsers](https://www.trendhunter.com/trends/duckduckgo-windows-browser.md) - [Privacy-Focused Web Browsers](https://www.trendhunter.com/trends/duckduckgo-browser.md) - [AI Browser Extensions](https://www.trendhunter.com/trends/little-birdie.md) - [ADHD-Friendly Browsers](https://www.trendhunter.com/trends/sidekick-2.md) - [Incognito Web Browsers](https://www.trendhunter.com/trends/duckduckgo-1.md) - [Mindful Functional Browsers](https://www.trendhunter.com/trends/opera-air.md) - [Mobile Internet Interfaces](https://www.trendhunter.com/trends/arc-mobile-browser.md) - [AI-Accelerated Mobile Browsers](https://www.trendhunter.com/trends/opera-one-ios.md) - [Operations-Centric Digital Browsers](https://www.trendhunter.com/trends/arc-browser.md)