# Conceptual Consumer Race Cars The Audi Formula Track 2036 Imagines Race Car Driving as a Hobby By Michael Hemsworth | Published 2017-03-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/race-car-driving References: [yankodesign](http://www.yankodesign.com/2017/03/09/a-driver-reliant-car-in-an-autonomous-future/) The [Audi](https://www.trendhunter.com/trends/audi-vision-gt) Formula Track 2036 is a newly designed vehicle from Arie Hutton that imagines if race car driving were to become a hobby for consumers to partake in. Imagining life 20 years in the future, the Audi Formula Track 2036 is intended to offer consumers a way to partake in some race car driving in their spare time. Being that [autonomous vehicles](https://www.trendhunter.com/trends/ai-powered-racing) have become the only option for getting around, it is on the race track that drivers can get their fill of driving. The Audi Formula Track 2036 is a conceptual creation that takes a realistic approach to how the automotive market is heading in order to offer a supplemental way for consumers to drive since they likely won't be behind the wheel of their own vehicle. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 82% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Autonomous Vehicles:** The rise of autonomous vehicles creates disruptive innovation opportunities in the development of race car driving experiences for consumers. - **Consumer Racing Experiences:** Providing consumers with the opportunity to engage in race car driving as a hobby opens up disruptive innovation possibilities for companies in the entertainment and automotive industries. - **Supplemental Driving Experiences:** Developing supplementary driving experiences for consumers allows for disruptive innovation in creating new revenue streams in the automotive industry. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore disruptive innovation opportunities in developing autonomous race car driving experiences for consumers. - **Entertainment:** The entertainment industry can leverage new consumer racing experiences to disrupt the market and offer unique entertainment options. - **Technology:** The technology industry can play a pivotal role in supporting the development of autonomous vehicles and creating innovative driving experiences for consumers. ## Related on Trend Hunter - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Retrofuturism Split-Body Race Cars](https://www.trendhunter.com/trends/traroca-v1.md) - [Lounge-Like Autonomous Vehicles](https://www.trendhunter.com/trends/audi-concept-vehicle.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Single-Seater Track Car Concepts](https://www.trendhunter.com/trends/polestar-11.md) - [Sleek Reimagined Racing Cars](https://www.trendhunter.com/trends/porsche-99x.md) - [Hypercar Racing Wheel Controllers](https://www.trendhunter.com/trends/racing-wheel-concept.md) - [Elevating Passenger Level Vehicles](https://www.trendhunter.com/trends/audi-cascade.md)