# Financial Idiom Stunts The RaboDirect 'Money Tree' Shows Cash Does Grow on Trees By Ryan Hinkson | Published 2010-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rabodirect-money-tree References: [neatorama](http://www.neatorama.com/2010/07/22/real-life-money-tree/) & [marketing-alternatif](http://www.marketing-alternatif.com/2010/07/21/rabobank-money-on-the-trees/) My parents, like many parents before and after them, always told me, "Money doesn't grow on trees." I can't wait to show my folks the RaboDirect Money Tree. The [Australian bank](https://www.trendhunter.com/trends/banksgiving) set up a [real-life money tree](https://www.trendhunter.com/trends/where-the-good-things-gro) as a [publicity stunt](https://www.trendhunter.com/trends/legitimate-you). It's amazing to see how many people actually just walked right by the RaboDirect Money Tree, assuming it was fake. Even those who clued in were extremely calm. I'd have a chainsaw taking off entire branches! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 5% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Real-life Marketing Stunts:** Opportunity for businesses to create unique and attention-grabbing marketing stunts to engage customers. - **Consumer Engagement:** Importance of creating interactive and intriguing experiences to capture the attention of consumers. - **Perception Vs Reality:** Exploiting the gap between perception and reality to surprise and engage consumers. ### Industries Being Reshaped - **Banking:** Banks can leverage creative marketing tactics to attract and engage customers in innovative ways. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop out-of-the-box campaigns that capture consumer attention. - **Retail:** Retailers can create immersive and interactive experiences to differentiate themselves and attract customers. ## Related on Trend Hunter - [Fake ATM Pop-Ups](https://www.trendhunter.com/trends/fake-atm.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Hockey Hair-Inspired Pop-Ups](https://www.trendhunter.com/trends/pnc-bank.md) - [Tree-Integrated Mysterious Art](https://www.trendhunter.com/trends/tree-mural.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Kids' Money Management Books](https://www.trendhunter.com/trends/financial-awareness.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md)