# Rabbit Rubbish Bins Paul Smith Garbage Cans Have Hares Helping the Environment By Rose Nazarali | Published 2009-06-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/rabbit-rubbish-bins-paul-smith References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/02/new-london-rubbish-bin-by-paul-smith/) On May 28th, Paul Smith's Rabbit Rubbish Bin hit the streets of London for a trial run. Shaped like a giant rabbit holding a garbage bag, this new waste basket will be on display at Covent Garden and Holland Park for a four-month trial period. The Rabbit Rubbish Bin is also interactive. Every time [garbage is thrown in the bag](https://www.trendhunter.com/trends/lit-by-sht), the big bunny ears light up in celebration. **Implications** - LAST SENTENCE DANGLE Companies can be creative in their attempts to encourage their consumers to be more eco-friendly when it comes to disposing waste. By creating an interactive piece that reaffirms positive behavior, the consumer feels a positive reinforcement of their actions. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Key Themes Behind This Trend - **Interactive Waste Bins:** Creating waste bins that have interactive features can encourage positive behavior and reinforce eco-friendly actions. - **Creative Waste Disposal Solutions:** Exploring innovative and visually appealing waste disposal solutions can help promote environmental consciousness. - **Celebratory Recycling Initiatives:** Implementing recycling initiatives that provide celebratory feedback for responsible waste disposal can motivate consumers to participate more actively. ### Where This Applies - **Waste Management:** The waste management industry can leverage interactive waste bins to improve waste disposal practices and increase consumer engagement. - **Eco-friendly Products:** Companies in the eco-friendly products industry can develop creative waste disposal solutions that align with their sustainability goals. - **Public Spaces:** Public spaces, such as parks and shopping centers, can benefit from implementing celebratory recycling initiatives to encourage visitors to dispose of waste responsibly. ## Related on Trend Hunter - [Adorable Public Rubbish Bins](https://www.trendhunter.com/trends/design-seoul-20.md) - [Sustainably Constructed Garbage Cans](https://www.trendhunter.com/trends/rubbish-bin.md) - [Pet-Friendly Seamless Furniture](https://www.trendhunter.com/trends/bink-rabbit-goods.md) - [Whimsical Garbage Bags](https://www.trendhunter.com/trends/playful-garbage-bags.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Customizable Garbage Cans](https://www.trendhunter.com/trends/totem-compact-unit.md) - [Versatile Egg-Shaped Waste Bins](https://www.trendhunter.com/trends/nextgen-waste-bin.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Recycling Advocate Holograms](https://www.trendhunter.com/trends/great-cable-challenge.md)