# Multi-Authored Speed Reads The 'Rabbit or Roadkill' Book Took Three Hours to Write and Edit By Vivian Lau | Published 2012-06-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rabbit-or-roadkill-book References: [fastcocreate](http://www.fastcocreate.com/1680904/hyper-island-puts-speed-to-the-test-with-group-authored-book) & [hyperisland](http://www.hyperisland.com/) Nineteens CEOs got together to write the 'Rabbit or Roadkill' book about a company's need for agility, reinvention and quickness; fittingly, it only took them three hours time to do it. They even had time to squeeze in dinner. The pace of the world today is quick-moving and information on the Internet must be relayed in the most succinct ways possible or the reader will get bored. To keep with this philosophy, the book contains 19 chapters of [bite-sized pieces of wisdom](https://www.trendhunter.com/trends/sumreads) about the importance of conceiving an idea, bringing it to life and then reacting quickly to its results to make changes. It is safe to say that the production of the book was completed in the most appropriate manner. Hyper Island, the [digital education group](https://www.trendhunter.com/trends/microlearning-app) that brought the CEOs together to write 'Rabbit or Roadkill: 19 Agency CEO's Write the Book on Speed,' is hoping to publish other 'Write the Book on It' titles -- all in the same lightning fashion. They also want to bring the process to Cannes to hold workshops about the exciting procedure. Though unconventional, this project raises valid points about how too many tasks are treated as precious things that take untold amounts of time to complete. Pushing the envelope on creativity, this group is changing is the paradigm on caution and idea execution. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Multi-authored Speed Reads:** The trend of multi-authored books written in a short amount of time presents opportunities for quick and efficient knowledge-sharing. - **Bite-sized Wisdom:** The trend of presenting information in bite-sized pieces highlights the importance of concise communication and quick consumption of content. - **Lightning-fast Production:** The trend of producing books in a short period of time opens up possibilities for rapid generation and dissemination of ideas. ### Industries Being Reshaped - **Publishing:** The publishing industry can embrace multi-authored speed reads to cater to the fast-paced information demands of readers. - **Education:** The education industry can incorporate bite-sized wisdom approaches to enhance learning experiences and facilitate information retention for students. - **Creative Workshops:** The workshop industry, particularly those focused on creativity and ideation, can adopt lightning-fast production techniques to stimulate rapid idea generation and execution. ## Related on Trend Hunter - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Intentional Online Experiences](https://www.trendhunter.com/trends/slow-internet.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Accelerated Design Strategies](https://www.trendhunter.com/trends/boldcraft-by-ash.md) - [AI-Created Romance Books](https://www.trendhunter.com/trends/book-with-chatgpt.md) - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md) - [Non-Fiction Summaries Tools](https://www.trendhunter.com/trends/honkist.md) - [Non-Fiction Book Summaries](https://www.trendhunter.com/trends/nonfiction-book.md) - [Educational Book Summary Apps](https://www.trendhunter.com/trends/bookster.md)