# Minimalist Luxury Beauty Brands Rabanne is Venturing into Beauty with Sleek, Simplified Essentials By Laura McQuarrie | Published 2023-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rabanne References: [ca.sports.yahoo](https://ca.sports.yahoo.com/news/paco-rabanne-now-simply-rabanne-152600907.html) For its 60th anniversary, Paco Rabanne announced that it would be simplifying the way it is known to the world, now only going by Rabanne. With its new name, the brand is now [venturing into the beauty space](https://www.trendhunter.com/trends/la-beaut) with a collection of [eyeshadows, lip products](https://www.trendhunter.com/trends/absolute-collection) and more. [Luxury brands are rebranding with minimalist](https://www.trendhunter.com/trends/beauty-market), modern identities to adapt to changing consumer preferences for simplicity, authenticity and understated elegance. By embracing clean designs and contemporary aesthetics, brands like Rabanne resonate with younger, design-conscious consumers and create a sense of timeless sophistication. As the brand newly announced, "Simplified and more international in spirit, the name change to 'Rabanne' represents a pivotal moment for the Maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and lifestyle." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 86% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Rebranding with Minimalist Identities:** Luxury brands are adopting minimalist, modern identities to appeal to design-conscious consumers and create a timeless sophistication. - **Embracing Clean Designs:** Luxury brands like Rabanne are embracing clean designs and contemporary aesthetics to attract younger consumers. - **Unifying Fashion and Beauty:** Luxury brands like Rabanne are integrating fashion and beauty to create a unique lifestyle experience. ### Industries Being Reshaped - **Luxury Brands:** Luxury brands are rebranding with minimalist, modern identities to adapt to changing consumer preferences. - **Fashion:** Luxury fashion brands like Rabanne are venturing into the beauty space. - **Beauty:** The beauty industry is seeing collaborations between fashion and beauty brands to create a new signature and lifestyle experience. ## Related on Trend Hunter - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Philosophical Beauty Products Expansions](https://www.trendhunter.com/trends/skincare-range-1.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md)