# Customer Retention Growth Solutions 'Raaft' Keeps Customers by Offering Alternative to Canceling By Michael Hemsworth | Published 2018-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/raaft References: [betalist](https://betalist.com/startups/raaft) & [raaft.io](https://www.raaft.io) It's no secret that retention is key for businesses, so 'Raaft' is positioned as a solution that will help to prevent customers from leaving by offering them a wide array of options to satisfy their needs or preferences. The solution works by asking customers why they're leaving and providing them with a number of different alternatives to canceling rather than allowing them to immediately stop their [subscription](https://www.trendhunter.com/trends/subwatch). This can be paired with incentives like [exclusive discounts](https://www.trendhunter.com/trends/automates-growth) and much more that could help customers feel as though they should stick with the company rather than cancel. 'Raaft' comes as a modern approach to eCommerce that could help with retention, but also provides [detailed feedback from the customers](https://www.trendhunter.com/trends/revais-aipowered-analysis) who are leaving to ensure you can change accordingly. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Customer Retention Solutions:** Offering alternative options to canceling can help companies retain customers and prevent churn. - **Personalized Incentives:** Providing exclusive discounts and incentives can incentivize customers to continue with a company rather than cancel. - **Feedback-driven Improvements:** Using detailed feedback from leaving customers can help companies make necessary changes to improve customer satisfaction and retention. ### Where This Applies - **E-commerce:** E-commerce businesses can utilize customer retention solutions like 'Raaft' to prevent churn and keep customers engaged. - **Subscription Services:** Subscription-based companies can implement personalized incentives and alternative options to reduce customer cancellations and increase retention rates. - **Market Research and Feedback Analysis:** Companies involved in market research and feedback analysis can leverage 'Raaft' to gather detailed feedback from leaving customers and make data-driven improvements. ## Related on Trend Hunter - [Customer Retention Tools](https://www.trendhunter.com/trends/lively-ai.md) - [Revenue Retention-Focused Partnerships](https://www.trendhunter.com/trends/revenue-retention.md) - [Customer Retention Engines](https://www.trendhunter.com/trends/churndog.md) - [Customer Retention Analysis Tools](https://www.trendhunter.com/trends/management-software.md) - [Data-Driven Customer Feedback](https://www.trendhunter.com/trends/feedback-rivers.md) - [Post-Purchase E-Commerce Tools](https://www.trendhunter.com/trends/smartrr.md) - [In-App Subscription-Canceling Features](https://www.trendhunter.com/trends/inapp-subscriptioncanceling.md) - [Subscription Billing Tools](https://www.trendhunter.com/trends/subscription-billing.md) - [Business Renewal Management Apps](https://www.trendhunter.com/trends/renewdash-app.md)