# Epic Sci-Fi Jetliners The Star Wars X All Nippon Airways R2-d2 Plane is a Five-Year Project By Rebecca Byers | Published 2015-04-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/r2d2-plane References: [highsnobiety](http://www.highsnobiety.com/2015/04/17/ana-star-wars-r2-d2-plane/) & [ana-sw](http://www.ana-sw.com/) This R2-D2 Plane is apart of the recently announced 'Star Wars Project' from All Nippon Airways. The first stage of the project will feature a Boeing 787-9 Dreamliner transformed with a R2-D2 painted livery. The planned R2-D2 Plane is similar to EVA's Hello Kitty-themed airplane that launched in recent years. However, it appears that the R2-D2 Plane will only be characterized by its exterior paint job as there has been no mention of on-board branding, like as with the Hello Kitty plane. The announcement from All Nippon Airways regarding the planned five-year 'Star Wars Project' is a special marketing campaign from Disney that comes in the same week as the release of the new trailer for the series' latest installment, which hits theaters on December 18, 2015. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Star Wars-themed Airplanes:** Creating custom-themed airplanes based on popular franchises like Star Wars offers a unique opportunity for airlines to attract fans and create memorable travel experiences. - **Brand Collaboration in Aviation:** Partnering with well-known brands, such as Disney, allows airlines to tap into new markets and leverage existing fan bases to increase brand recognition and customer loyalty. - **Marketing Campaigns in the Aviation Industry:** Connecting marketing campaigns to popular culture events, like movie releases, can generate buzz and excitement around airlines and drive customer engagement. ### Who This Affects Most - **Aviation:** The aviation industry can explore innovative collaborations with entertainment brands to create custom-themed airplanes and attract more customers. - **Entertainment:** Entertainment companies like Disney can engage with airlines to create unique marketing campaigns that leverage their popular franchises and reach a wider audience. - **Tourism:** Tourism industry players, including airlines, can benefit from engaging in partnerships that enhance travel experiences and generate excitement among travelers. ## Related on Trend Hunter - [Galactic Robot-Inspired Puzzle Series](https://www.trendhunter.com/trends/lego-r2d2.md) - [Sci-Fi-Branded Special-Edition Earbuds](https://www.trendhunter.com/trends/audio-technica-r2-d2.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Sci-Fi Spacecraft LEGO Sets](https://www.trendhunter.com/trends/scifi-spacecraft-lego-set.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Collectible Sci-Fi Coins](https://www.trendhunter.com/trends/star-wars-coins.md) - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md)