# High-Fidelity Sound Loudspeakers KEF Uses MAT to Develop the New R Series of Speakers By Amy Duong | Published 2023-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/r-series References: [hypebeast](https://hypebeast.com/uk/2023/5/kef-r-series-with-mat)  Hifi audio brand [KEF](https://www.trendhunter.com/trends/q-series-speaker) upgrades its iconic [R Series](https://www.trendhunter.com/trends/kef-r-series) of speakers with [MAT](https://www.trendhunter.com/trends/q-series), which is its Metamaterial Absorption Technology to bring an elevated listening experience. The British audio company features seven impressive selections of loudspeakers that include a set of three floor standing models in the R11 Meta, R7 Meta, and the R5 Meta. It also has the R3 Meta, which is able to rest on a bookshelf. All of these are designed to create a high-fidelity sound for a powerful experience. The brand also notes that the speakers are tuned to help “users to discover depth and detail they never knew existed." The rest of the R Series highlights the R6 Meta and the R2 Meta which are two center speakers. Image Credit: KEF, [hypebeast](https://hypebeast.com/uk/2023/5/kef-r-series-with-mat) ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 99% | Activity: 100% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Metamaterial Absorption Technology (MAT):** KEF's use of MAT in their R Series of speakers highlights the trend for utilizing advanced technology to create elevated listening experiences. - **High-fidelity Sound Systems:** KEF's upgrade to their R Series emphasizes the trend towards creating powerful and immersive sound experiences. - **Specialized Loudspeaker Designs:** KEF's seven impressive selections of speakers demonstrate the trend towards developing unique and specialized loudspeaker designs. ### Industries Being Reshaped - **Audio Equipment Manufacturing:** KEF's use of innovative technology in their R Series of speakers represents a disruptive innovation opportunity for audio equipment manufacturing companies to create more advanced and unique products. - **Home Entertainment:** The trend towards creating high-fidelity sound experiences presents a disruptive innovation opportunity for companies in the home entertainment industry to develop immersive experiences for consumers. - **Luxury Goods:** KEF's upgrade to their iconic R Series of speakers highlights the potential for disruptive innovation in the luxury goods industry to integrate advanced technology and specialized designs into their products. ## Related on Trend Hunter - [Acoustic Material-Based Speakers](https://www.trendhunter.com/trends/kef-r-series.md) - [Metamaterial Absorption Speaker Series](https://www.trendhunter.com/trends/q-series-speaker.md) - [Audio-Centric Speaker Systems](https://www.trendhunter.com/trends/q-series.md) - [Floor Standing Speaker Systems](https://www.trendhunter.com/trends/kef.md) - [Wireless Hi-Fi Clarity Speakers](https://www.trendhunter.com/trends/kef-ls.md) - [Accessible Audiophile Speakers](https://www.trendhunter.com/trends/kef-lsx-ii-lt.md) - [Wireless HiFi Speakers](https://www.trendhunter.com/trends/lsx-ii.md) - [Collaboration Automotive Speakers](https://www.trendhunter.com/trends/kef-ls60-wireless-lotus-edition.md) - [Wireless Stealthy Immersive Speakers](https://www.trendhunter.com/trends/ls60.md)