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# Fashion Retrospectives
Qvest Celebrates Style Through the Ages

By Rachel | Published 2009-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/qvest
References: [thefashionisto](http://thefashionisto.com/blog/2009/11/qvest-50-years-of-fashion-style/#more-39318) & [qvest.de](http://www.qvest.de/2009/11/1959-2009-zeitreise/)

Celebrating fashion through the ages against the backdrop of the classic mini, QVEST magazine shows off [50 years of fun fashion](https://www.trendhunter.com/trends/balenciaga-by-demna) and questionable hair.

The [QVEST magazine photoshoot](https://www.trendhunter.com/trends/lillys-vintage-vault), shot by Anja Frers, shows the [fashions from each decade](https://www.trendhunter.com/trends/wildest-ones-yet) starting in the 50s, and each picture comes with a story chronicling the trends from that decade.

Whether you miss the perms of the 80s or the ‘fros of the ‘70s, QVEST magazine has brought it once more for your viewing pleasure!

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 53% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Time Travel:** Incorporate technology like augmented reality to allow customers to virtually try on vintage pieces and see how they would look in various time periods.
- **Nostalgia Marketing:** Tap into consumers' love for nostalgia by creating marketing campaigns that highlight fashion and culture from past decades.
- **Sustainable Vintage:** Promote the use of vintage clothing as a more sustainable and ethical option in the fashion industry, offering repair and alteration services or even upcycling old garments in new designs.

### Sectors Adopting This

- **Fashion:** Fashion brands can use the concept of fashion retrospectives to create new collections inspired by past decades with a modern twist.
- **Media and Publishing:** Magazines and publishers can incorporate fashion retrospectives into their content to attract a wider audience and tap into the consumers' love for nostalgia.
- **Virtual Try-on Technology:** Companies that specialize in virtual try-on technology can partner with fashion brands to bring the fashion time travel trend to life, allowing customers to virtually try on vintage clothing from past decades.

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