# Meat Alternative Development Facilities Quorn's Opens R&D Center Dedicated to Vegan Chicken By Niko Pajkovic | Published 2021-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quorn References: [vegnews](https://vegnews.com/2021/8/quorn-vegan-chicken) & [quorn](https://www.quorn.co.uk/) UK-based meat-free alternative brand [Quorn](https://www.trendhunter.com/trends/quornpro) has announced that it will be opening a culinary development center in Dallas, Texas. This new development represents a major move to claim space within the [vegan chicken category](https://www.trendhunter.com/trends/just-meat-chicken), allowing Quorn to accelerate innovation in North America. According to the company, developers will use the new research facility to test culinary equipment and tweak its signature "[mycoprotein](https://www.trendhunter.com/trends/infinite-roots)" formulation, which is used in all Quorn products. In addition, it will house a culinary kitchen modeled to mimic a variety of restaurant settings, from fast food to fine dining. “Our ambition is to become the king of alternative chicken globally,” said Marco Bertacca, CEO of Quorn. “With new leadership, our state-of-the-art culinary center, and innovations accelerated by [our] IPO, we believe we’re well-positioned to do just that.” Image Credit: Quorn ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meat-free Alternatives:** Quorn's R&D center dedicated to vegan chicken marks a move to innovate and claim a space within the meat-free alternative market. - **Culinary Innovation:** Quorn's new research facility will enable culinary experimentation and innovation in meat-free formulation and preparation. - **Global Food Trends:** The new development by Quorn signals a continuation of the global trend towards food innovation and meat-free alternatives. ### Industries Being Reshaped - **Food Manufacturing:** Quorn's new research facility presents an opportunity for meat-free product development and innovation within the food manufacturing industry. - **Fast Food:** The culinary kitchen at Quorn's new research facility, modeled to mimic fast food settings, identifies an opportunity to disrupt the fast food industry with meat-free alternatives. - **Fine Dining:** The culinary kitchen at Quorn's new research facility, modeled to mimic fine dining settings, presents an opportunity for innovation in meat-free options within the fine dining industry. ## Related on Trend Hunter - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Plant-Based Foodservice Divisions](https://www.trendhunter.com/trends/quornpro.md) - [Chilled Chicken-Like Fillets](https://www.trendhunter.com/trends/quorn-fillet-pieces.md) - [AI-Cooked Meatless Meals](https://www.trendhunter.com/trends/ai-cooked.md) - [Alternative Meat Facilities](https://www.trendhunter.com/trends/believer-meat.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Plant-Based Taco-Friendly Nuggets](https://www.trendhunter.com/trends/cheesy-nacho-nuggs.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md)