# Meatless Product Packaging Quorn Foods' New Identity Solidifies Its Place as a Leader in Non-Meat By Laura McQuarrie | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quorn-foods References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/quorn.html) & [quorn](http://www.quorn.com/) [Quorn Foods](https://www.trendhunter.com/trends/quorn-product), a producer of healthier substitutions for meat is now relaunching with an all-new identity and packaging system, especially as it introduces its range of [meatless products](https://www.trendhunter.com/trends/quornpro-kitchen-kings) in new markets across the world, such as France and Italy. Although Quorn Foods has been a leading producer of meatless food products for years, a rebranding of this scale comes at a crucial time, when many vegetarians, vegans and even some carnivores are looking to explore the [plant-based proteins](https://www.trendhunter.com/trends/the-prime-cut) available. As Bulletproof, the creative agency that was responsible for the project, puts it: "An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavoursome meat-free dishes, rather than settling for the staid and apologetic category norms." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Proteins:** The increasing demand for plant-based proteins presents opportunities for developing meatless food products. - **Rebranding for Health:** The trend towards healthier food options creates an opportunity for companies to rebrand and reposition themselves as leaders in the non-meat industry. - **Expanding Markets:** The expansion of meatless product markets globally opens up profitable opportunities for companies to introduce their products in new regions. ### Where This Applies - **Food Packaging:** The need for innovative and sustainable packaging solutions for meatless products creates opportunities for disruptive innovation in the food packaging industry. - **Creative Agencies:** The demand for rebranding and packaging design services by companies in the non-meat industry presents opportunities for creative agencies to specialize in this niche. - **Health Food Retail:** The growing popularity of meatless products increases the demand for specialized health food retailers, offering opportunities for businesses to cater to this market segment. ## Related on Trend Hunter - [Relaunched Meat-Free Food Brands](https://www.trendhunter.com/trends/birds-eye-green-cuisine-brand.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Meat-Free Deli Proteins](https://www.trendhunter.com/trends/quorn-1.md) - [Additive-Free Meat Alternatives](https://www.trendhunter.com/trends/quorn-meat-alternatives.md) - [Free-From Frozen Plant-Based Foods](https://www.trendhunter.com/trends/quorn-frozen-products.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Plant-Based Foodservice Divisions](https://www.trendhunter.com/trends/quornpro.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md)