# Brain-Boosting Cold Brews Quokka Brew Combines Cold Brew Coffee, Oat Milk & Nootropics By Laura McQuarrie | Published 2020-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quokka-brew References: [producthunt](https://www.producthunt.com/posts/quokka-brew) & [indiegogo](https://www.indiegogo.com/projects/quokka-brew-the-caffeinated-jitterless-coffee#/) [Quokka Brew](https://www.trendhunter.com/trends/canned-lattes) now introducing itself to the world on [Indiegogo](https://www.trendhunter.com/trends/sourdough-sidekick) as "the market’s first caffeinated Jitterless Coffee," as it boasts a patent-pending blend that combines organic amino acids and [brain-boosting nootropic ingredients](https://www.trendhunter.com/trends/drink-for-productivity). While a handful of brands are now offering canned coffee beverages with a splash of plant milk, Quokka Brew goes above and beyond by offering ingredients to counteract the undesirable side effects of consuming caffeine. The beverage remains as energizing as ever but it helps to eliminate the crash and the jitters that often come with drinking a strong cup of coffee. At the base of the beverage, there's a fair trade cold brew coffee, exotic vanilla from Madagascar and a blend of six key ingredients to support peak performance without feeling depleted shortly afterward. Image Credit: Quokka Brew ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nootropic-infused Beverages:** Opportunity for companies to disrupt the traditional coffee market by offering brain-boosting ingredients in their beverages. - **Caffeinated Beverages with Health Benefits:** An opportunity for beverage companies to appeal to health-conscious consumers by offering energy-boosting beverages that also have health benefits like eliminating caffeine crashes and jitters. - **Organic and Ethical Beverage Production:** An opportunity for companies to cater to consumers who prioritize buying organic and ethically-sourced products by using fair trade coffee and organic ingredients in their beverages. ### Sectors Adopting This - **Coffee and Beverage:** An opportunity for beverage companies to create innovative, health-conscious beverages using nootropic ingredients for a unique selling proposition. - **Health and Wellness:** An opportunity for health and wellness companies to incorporate nootropic-infused beverages into their products to improve cognitive function and energy levels. - **Agriculture and Farming:** An opportunity for farmers to provide organic, ethically-sourced ingredients to beverage companies catering to consumers who prioritize these factors in their purchasing decisions. ## Related on Trend Hunter - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md)