# Quitters Day Food Promotions Chipotle Mexican Grill Launched a Twitter Fitness Promotion By Daniel Johnson | Published 2020-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quitters-day References: [mobilemarketer](https://www.mobilemarketer.com/news/chipotle-dishes-out-free-food-to-twitter-fans-as-quitters-day-looms/570547/) & [chipotle](https://www.chipotle.com/) [Chipotle Mexican Grill](https://www.trendhunter.com/trends/chipotle-queso-blanco) is now offering consumers free food items, in order to help consumers maintain their New Year's resolutions, and avoid what is known as Quitters Day. Quitters Day takes place on January 19th, and it is when people are most likely to abandon their fitness-related New Year's resolution. Chipotle's promotion will run through January and the company will post codes to [Twitter](https://www.trendhunter.com/trends/boorito-1). Codes can then be redeemed for a free 'Lifestyle Bowl,' which contains greens and other healthy foods. 'Lifestyle Bowls' will also be available for delivery through the Chipotle app. Offering free healthy food will help consumers avoid participating in Quitters Day, and maintain their goals in the new year. Also, consumers may connect with the brand's message of self-improvement. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fitness Promotions:** Implementing fitness-related promotions can motivate consumers to stick to their New Year's resolutions and avoid Quitters Day. - **Healthy Food Offerings:** Providing free healthy food options can attract consumers who are looking to maintain a healthy lifestyle and achieve their wellness goals. - **Social Media Promotions:** Using social media platforms like Twitter to share promotional codes allows businesses to engage with a wide audience and tap into online communities. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can leverage fitness promotions and healthy food offerings to attract health-conscious customers and boost sales. - **Food Delivery Industry:** Collaborating with food delivery apps can help businesses reach a larger customer base and provide convenient access to healthy meal options. - **Social Media Industry:** Social media platforms can explore partnerships with businesses to promote exclusive offers and engage users through interactive campaigns. ## Related on Trend Hunter - [Quitter-Addressing Salad Giveaways](https://www.trendhunter.com/trends/crunch-kit.md) - [Resolution-Focused Salad Promos](https://www.trendhunter.com/trends/free-salad-kits.md) - [QSR Gen Z Campaigns](https://www.trendhunter.com/trends/chipotles-snapchat-lens.md) - [Football-Inspired QSR Rewards](https://www.trendhunter.com/trends/extra-sunday.md) - [Complimentary Guacamole QSR Promotions](https://www.trendhunter.com/trends/chipotle-extra-day-promotion.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Free Mexican Fast-Foods](https://www.trendhunter.com/trends/chipotle-queso-blanco.md) - [One-Day Double Protein Promotions](https://www.trendhunter.com/trends/double-protein.md)