# Soft-Toned Summer Dresses 'Quirky Pastels' in Vogue China June 2010 is Simple and Cute By Annie Ho | Published 2010-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quirky-pastels-in-vogue-china References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/05/editorial-quirky-pastel.html) & [vogue.cn](http://www.vogue.com.cn/index.html) 'Quirky Pastels' in [Vogue](https://www.trendhunter.com/trends/no-rules-club) China June 2010 celebrates [soft pastel colors](https://www.trendhunter.com/trends/reformation-spring-2025). Model Liu Wen wears simple clothes and is shot by Li Qi and styled by Ling Wu. The Vogue China shoot is very simple, with little expression on the model's face, but it could be so because 'Quirky Pastels' is meant to focus on the clothes more than the actual model. Nevertheless, Liu Wen moves seamlessly though each shots in sky-high heels. 'Quirky Pastels' in Vogue China features really [cute summer clothes](https://www.trendhunter.com/trends/alessandra-rich) such as the one-shouldered baby pink dress and a pastel-green bowed dress. Can you see yourself wearing these summer styles? ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Soft-toned Summer Dresses:** Disruptive innovation opportunity: Creating sustainable and eco-friendly soft-toned summer dresses using innovative fabric technologies. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing sustainable and ethical fashion practices in the production of soft-toned summer dresses. ## Related on Trend Hunter - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)