# Box-Wrapped Fashion Editorials The 'Chameleon Mix' Shoot by Ben Toms is Bold By Andrew Loh | Published 2011-12-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/quirky-fashion-editorials References: [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/12/editorial-dazed-confused-january-2012.html#more) & [models](http://models.com/feed/?p=28735) To describe the ‘Chameleon Mix’ editorial shoot lensed by fashion photographer Ben Toms for the January 2012 issue of Dazed & Confused magazine as colorful is clearly a major understatement. Showcasing an eclectic selection of ensembles boasting chromatic hues, [loud prints and wild patterns](https://www.trendhunter.com/trends/skylrk-camo), the Ben Tom shoot is both vibrant and quirky. Shot in the studio, the editorial features male model Yannick Abrath. Outfitted by stylist Robbie Spencer, Abrath is seen donning designer labels including [Prada](https://www.trendhunter.com/trends/old-navy-x-the-devil-wears-prada) and Givenchy. The set design, courtesy of Simon Costin, complements well with the overall theme of the shoot, and most importantly, the brightly hued and eccentric pieces rocked by the model who exudes a boy-next-door charm. Ultimately, the 'Chameleon Mix' shoot by Ben Toms is set to attract viewers' attention for its [bold presentation](https://www.trendhunter.com/trends/jiyongkim-fw25). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Colorful Fashion Editorials:** This trend presents an opportunity for fashion brands to showcase vibrant and quirky ensembles in their advertising campaigns. - **Eclectic Ensembles:** This trend offers a chance for designers to experiment with bold prints, wild patterns, and chromatic hues in their collections. - **Boy-next-door Charm:** This trend highlights the appeal of male models who exude a relatable and approachable persona, providing an opportunity for brands to feature relatable models in their campaigns. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can leverage the trend of colorful fashion editorials to create visually captivating campaigns that resonate with consumers. - **Photography and Creative Arts:** The photography and creative arts industry can explore the trend of eclectic ensembles to create visually striking editorials and campaigns. - **Modeling and Talent Management:** The modeling and talent management industry can capitalize on the trend of boy-next-door charm to represent relatable models and attract brands seeking approachable personalities. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)