# Fun Floating Editorials The Monki Image Campaign SS11 is Quirky By Andrew Loh | Published 2011-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quirky-editorial-shoots References: [fashionserved](http://www.fashionserved.com/gallery/Monki-Image-Campaign-SS11/1946477) & [monki](http://www.monki.com) Swedish director Emma Wickström takes an unorthodox approach to set designing and styling, and this is evident in the Monki Image Campaign SS11 series of pictorials. Shot by duo Marco Grizelj and Kristian Krän of Aorta, the editorial shoot plays with four different themes, namely Mirror Movement, Exploring Wonderland, In A Secret Garden, and Wild and Tame. While Mirror Movement is a [vibrant and gravity-defying shoot](https://www.trendhunter.com/trends/songs-of-siren) that sees the models donning mostly symmetrical ensembles and colorful wigs of red, blue and platinum blonde, the Exploring Wonderland pictorials feature mostly shades of black, white and earthy tones with the models wearing layers and flamboyant pieces. Flowering and fruiting plants of gigantic proportion are the main components that make up the In A Secret Garden shoot, with the models decked in navy blue and white garments. Lastly, the Wild and Tame series of pictorials see models in [vintage dresses and sporting wacky hairstyles](https://www.trendhunter.com/trends/wild-rose-sparrow). The Monki Image Campaign SS11 is a fun and quirky way to show fashion. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unconventional Set Designing and Styling:** There is an opportunity to create innovative fashion campaigns that incorporate unconventional set design and styling elements. - **Vibrant and Colorful Ensembles:** There is potential to design vibrant and colorful ensembles that use symmetry to create a visually stunning campaign. - **Exploring Earthy Tones:** Incorporating layers and flamboyant pieces in shades of black, white, and earthy tones can add depth and intrigue to fashion campaigns. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating unconventional set design and styling elements in their campaigns. - **Photography:** Photographers can explore using vibrant and colorful ensembles and earthy tones to create visually stunning campaigns. - **Advertising:** Advertising agencies can experiment with unconventional set design and styling elements to create unique campaigns for their clients. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)