# Quirky Edgy Fashion The Latest Vogue Netherlands Issue Stars Model Lili Sumner By Meghan Young | Published 2014-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/quirky-edgy-fashion References: [fashiongonerogue](http://www.fashiongonerogue.com/lili-sumner-standout-style-vogue-netherlands-marc-de-groot/) & [vogue.nl](http://www.vogue.nl/) Women will be encouraged to tap into their silly sides after perusing through these quirky edgy fashion ideas. Full of [vibrant colors](https://www.trendhunter.com/trends/vowels-1), pop culture prints and playful silhouettes, the looks bring a little bit of the summer spirit into the fall season. Yet there is a urban twist to the looks that give them a couture aesthetic adults will gravitate towards. These quirky edgy fashion looks bridge the gap between the two. Appearing in the October 2014 issue of [Vogue Netherlands](https://www.trendhunter.com/trends/no-rules-club), the quirky edgy fashion was put together by fashion editor Jos van Heel. The studio photoshoot was lensed by photographer Marc de Groot and boasts bunch of equally [colorful backdrops](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). It stars model Lili Sumner, who had her hair and makeup done by Irena Ruben. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Quirky Edgy Fashion:** Quirky edgy fashion trends offer disruptive innovation opportunities for fashion brands to tap into the playful and colorful side of consumers. - **Urban Twist:** The urban twist trend presents disruptive innovation opportunities for designers to create couture aesthetics with a street-style edge. - **Pop Culture Prints:** The pop culture prints trend provides disruptive innovation opportunities for fashion companies to incorporate vibrant and bold prints inspired by popular culture into their designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the quirky edgy fashion trend to attract a broader range of consumers and stand out in a crowded market. - **Photography:** The photography industry can benefit from the growing demand for vibrant and playful photoshoots in the quirky edgy fashion style. - **Beauty:** The beauty industry can explore innovative hair and makeup techniques that complement the urban twist trend and cater to consumers seeking alternative and edgy looks. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)