# Cleverly Convenient Carriers The Quirky Core Yoga Mat Stores Your Keys and Water Bottle By Leslie Chen | Published 2011-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/quirky-core-yoga-mat References: [quirky](http://www.quirky.com/products/121-Core-Yoga-Mat-Organizer) & [aquirkyblog](http://aquirkyblog.com/tag/yoga-mat-organizer/) Yoga is a great form of exercise but it can be a hassle carrying a mat along with your everyday bag; the Quirky Core Yoga Mat combines everything you need into one. The Quirky Core Yoga Mat includes a water bottle and small containers for your keys and other items. There is a strap attached to the water bottle that lets you roll everything together conveniently. You are virtually carrying a [yoga mat](https://www.trendhunter.com/trends/pilates-essential-kit) but with everything else you need at the same time. Ditch your [hefty bag](https://www.trendhunter.com/trends/versatile-bags-for-essentials) for this mat to have an entirely more enjoyable session of Downward Dog poses. **Implications** - There are so many different things modern citizens need to complete in a day that consumers are beginning to look for convenient alternatives to doing everything. Products that feature an element of efficiency are attractive to those with fast-paced lives. Coming out with more items that save time could help a company increase its value on the market. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Exercise Accessories:** Opportunity to create innovative products that combine functionality and convenience for busy individuals. - **Multi-functional Carriers:** Potential for products that integrate multiple items into one convenient package, simplifying daily tasks for consumers. - **Efficiency-focused Solutions:** Market demand for products that save time and increase productivity, presenting opportunities for companies to develop time-saving innovations. ### Where This Applies - **Fitness Accessories:** Disruptive innovation potential lies in developing exercise accessories that offer convenience and multitasking capabilities to cater to busy individuals. - **Luggage and Bag Industry:** Opportunity exists to create bags and carriers that incorporate multiple functionalities, providing consumers with efficient solutions for everyday tasks. - **Consumer Goods:** Demand for time-saving and efficient products opens up avenues for innovation and development in the consumer goods industry. ## Related on Trend Hunter - [Space-Conscious Exercise Kits](https://www.trendhunter.com/trends/home-fitness-kit.md) - [Balance Board Yoga Mats](https://www.trendhunter.com/trends/powers-yoga-yogaboard.md) - [Intelligent Fitness Companions](https://www.trendhunter.com/trends/wisemat.md) - [Foldable Fitness Mat Designs](https://www.trendhunter.com/trends/the-sculpt-society-x-stakt-mat.md) - [Multi-Functional Compact Fitness Tools](https://www.trendhunter.com/trends/compact-fitness-tool.md) - [Automotive-Inspired Yoga Gear](https://www.trendhunter.com/trends/yoga-capsule-collection.md) - [Absorbent Colorful Yoga Towels](https://www.trendhunter.com/trends/colorful-yoga-towel.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Premium Gym Carrying Bags](https://www.trendhunter.com/trends/calpak-1.md)