# Refreshing Hard Tea Line-Ups Boulevard Brewing Co. Debuts the Quirk Hard Tea Line-Up By Kalin Ned | Published 2025-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/quirk-hard-tea References: [globenewswire](https://www.globenewswire.com/news-release/2025/02/03/3019817/0/en/Boulevard-Brewing-Co-Introduces-Quirk-Hard-Tea-in-Four-Refreshing-Flavors.html)  Recently, the popular [hard seltzer](https://www.trendhunter.com/trends/lemonade-splash) brand [Boulevard Brewing Co.](https://www.trendhunter.com/trends/quirk-thc-seltzer) has expanded its Quirk line-up with the Quirk Hard Tea. This refreshing beverage boasts only 100 calories a can and a 4% ABV. The formulation is brewed with real black tea and boasts infusions of green tea, cane sugar, and [real fruit juice](https://www.trendhunter.com/trends/just-hard-squeezed). The Quirk Hard Tea by Boulevard Brewing Co. boasts four flavors, including Lemonade Tea, Raspberry Tea, Peach Tea, and Pomegranate Tea. These will be available in The Tea Mix Pack. Lemonade Tea will also be offered in single-flavor 12-pack and on draft. Ali Bush, Boulevard’s VP of Marketing, stated about the launch: "With floral and fresh notes from green tea, a subtle sweetness from six grams of cane sugar per can, and a near-imperceptible level of carbonation, it’s something brand new from Quirk, but also features the craft quality and bold juice flavor you’ve come to know and love.” Image Credit: Boulevard Brewing Co. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 45% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Alcoholic Beverages:** Offering flavorful alcoholic options at only 100 calories per can, the Quirk Hard Tea line-up positions itself within the growing low-calorie alcoholic beverages trend. - **Natural Ingredient Infusions:** By using real black tea and infusing beverages with natural ingredients like green tea and fruit juice, this product taps into the trend of natural ingredient infusions in the beverage industry. - **Flavored Alcoholic Variety Packs:** The introduction of various tea flavors in a single mix pack highlights the increasing consumer demand for variety and customization in alcoholic beverages. ### Where This Applies - **Craft Beverage Industry:** With a focus on quality and bold flavors, Boulevard Brewing Co.'s Quirk Hard Tea enriches the craft beverage industry with innovative offerings. - **Ready-to-drink Beverages:** The convenient and versatile packaging of the Quirk Hard Tea positions it as a strong choice in the expanding ready-to-drink beverage sector. - **Alcoholic Tea Market:** This product line expansion signifies a burgeoning interest in the alcoholic tea market, appealing to consumers seeking alternative and refreshing beverage choices. ## Related on Trend Hunter - [Fast-Acting Lab-Tested Cannabis Beverages](https://www.trendhunter.com/trends/quirk-thc-seltzer.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Citrusy Hard Teas](https://www.trendhunter.com/trends/loverboy-1.md) - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Hard Iced Tea Lines](https://www.trendhunter.com/trends/hard-iced-tea-line.md) - [Effervescent Hard Tea Drinks](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md)