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# Toothbrush Subscription Services
Quip Delivers Dental Hygiene Supplies Every Few Months

By Laura McQuarrie | Published 2015-02-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/quip
References: [psfk](http://www.psfk.com/2015/02/quip-electric-toothbrush-startup-service.html) & [getquip](https://www.getquip.com/)

[Quip](https://www.trendhunter.com/trends/ultra-next-generation-smart-sonic-toothbrush) is an [electric toothbrush](https://www.trendhunter.com/trends/laifen-wave-special) startup that's also offering a subscription service in order to make the process of caring for your teeth something to look forward to rather than a chore. Quip hopes to improve upon stats that say that about 50% of people do not brush their teeth twice daily and only 25% of people replace the heads on their toothbrushes every three months.

The [dental hygiene starter kit](https://www.trendhunter.com/trends/buildabrush-starter) from Quip includes oral care basics like a tube of toothpaste, a toothbrush and a protective storage case. For just $5, every three months Quip will deliver a new toothbrush to you. As far as the different tiers that are offered, the starter toothbrushes range in price from $5 to $40, depending on the level of care you're looking for. Quip also sells home and travel toothpaste tubes to make its service as easy to stick to as possible.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 45% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Toothbrush Subscription Services:** Quip's subscription service disrupts traditional toothbrush purchasing habits by offering convenient and regular delivery of dental hygiene supplies.
- **Improved Oral Care Habits:** Quip aims to address the common issue of infrequent toothbrush replacement and irregular brushing habits by providing a subscription model that promotes oral care consistency.
- **Convenience and Customization:** The different tiers and price ranges offered by Quip's toothbrush subscription service cater to various consumers' dental care needs and preferences, offering a personalized experience.

### Who This Affects Most

- **Oral Care:** The oral care industry could see disruption as toothbrush subscription services change the way consumers purchase and engage with dental hygiene products.
- **Subscription Services:** The rise of toothbrush subscription services reflects the broader trend of subscription-based models disrupting traditional retail and e-commerce sectors.
- **Direct-to-consumer (D2C):** Quip's direct-to-consumer approach and focus on convenience present an opportunity for innovation and competition in the D2C industry within the oral care market.

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